Sarah Burton’s first campaign for Givenchy arrives with clarity of intent: celebrate women, in front of the camera, and behind it. Photographed by Collier Schorr, the imagery lifts Burton’s long-standing creative relationships into the frame, foregrounding stylist Camilla Nickerson and makeup artist Lucia Pieroni as integral voices in the narrative rather than invisible hands on set.
The cast spans generations and global perspectives: Kaia Gerber, Adut Akech, Vittoria Ceretti, Nyaduola Gabriel, Eva Herzigova, Emeline Hoareau, and Liu Wen trade poses for unguarded moments, laughter between takes, glances shared with crew, the quiet choreography of a team in sync. In Burton’s words, “The beauty of all women inspires me, including my team,” and the campaign makes that ethos literal: the collaborators who shape the collection are seen, named, and celebrated alongside the models.
Wardrobing centers on Burton’s debut for the house, sharp, sensuous tailoring offset by tactile surface play and fluid drape. A standout arrives in the “makeup compact” dress, a wry, polished wink to the rituals of beauty that also reads as couture object: reflective, sculptural, yet entirely wearable. Elsewhere, pared-back silhouettes find lift in precise shoulder lines, weightless pleating, and jewelry-like hardware, codes that nod to Givenchy history while staking a new, distinctly Burton rhythm.
Schorr’s portraiture leans close: grain, light and shadow, and negative space temper the glamour with intimacy. Rather than staging the campaign as an unreachable tableau, the images suggest a working studio, a place where ideas are tested, adjusted, and owned collectively. The result is luxury reframed not as distance, but as connection: a garment becomes a conversation between designer, team, and wearer.
If this is a thesis for Burton’s era at Givenchy, it’s compelling in its simplicity. Beauty is expansive; authorship is shared; and the house’s sensual precision can accommodate humor and softness without losing its edge. In a season crowded with spectacle, Givenchy’s new chapter speaks in a confident, human tone, one that centers the women who create, collaborate, and carry the brand forward.
