Nike continues its tradition of groundbreaking collaborations by teaming up with renowned makeup artist Isamaya Ffrench for a new project. Known for her avant-garde approach to beauty and as the founder of Isamaya Beauty, Ffrench has brought her creative vision to the sneaker industry. Together, they have unveiled two exclusive colorways of the Air Max DN—”Deep Brown” and “Nude”—inspired by the strength and creativity of women athletes. “It’s been inspiring, working with athletes throughout this journey with Nike — and humbling to feel that the things I’m creating help these women feel good and give them the confidence to perform at their peak and define their own authentic creativity in expression,” Ffrench shared in a statement.
Прикажи ову објаву у апликацији Instagram
This partnership marks a unique venture for Nike, combining elements of beauty and sport in a way that feels fresh yet natural. While Nike has a long history of collaborations with high-fashion brands, this is one of the first to draw directly from the beauty world. Ffrench’s expertise in color and texture shines through in the designs, which are subdued in palette but daring in their details, reflecting her mastery of juxtaposition.
Ffrench’s design for the Air Max DN highlights her distinctive aesthetic sensibility. “My favorite parts are the rand and heel,” she said, describing how metallic tones were layered beneath glossy acrylic for a bold, textural effect. These elements contrast with the matte upper and sole, creating a interplay of finishes. The result is a sneaker that, while understated in color, commands attention with its innovative detailing—just as a bold red lipstick transforms a minimalist makeup look.
This collaboration arrives during a moment of increased crossover between sports and beauty industries. Recent partnerships include Glossier’s collaboration with the WNBA, Simone Biles as the face of K18, and Charlotte Tilbury teaming up with the F1 Academy. Ffrench’s work with Nike underscores this trend, celebrating the shared themes of performance that define both worlds.
Air Max DN Colorways
The two colorways, “Nude” and “Deep Brown,” are designed to be both versatile and statement-making, embodying the idea that beauty and sport are accessible to everyone. The sneakers, which launch on December 20, are an example of how shared values between industries can inspire innovative products. Nike and Ffrench’s partnership also reflects a growing recognition of the creative power of women athletes, who serve as both muses and collaborators in this project.
With the Nike Air Max DN x Isamaya Ffrench, the boundary between fashion, sport, and beauty continues to blur. This partnership not only elevates the Air Max DN silhouette but also redefines what it means to innovate in the sneaker space, offering designs that celebrate inclusivity, and the art of self-expression.
