TOMMY HILFIGER, has unveiled its latest partnership with four rising stars from Thailand’s T-Wave movement. Fourth, Gemini, Phuwin, and Pond, celebrated figures on the Thai entertainment scene, are the newest Brand Ambassadors for TOMMY HILFIGER. This announcement cements their place at the intersection of fashion and cultural influence, marking the beginning of a dynamic chapter for the brand and the T-Wave stars.
Blending Thai creativity with TOMMY HILFIGER’s signature American style, Fourth, Gemini, Phuwin, and Pond will bring their charisma and optimism to the brand’s campaigns. Their collaboration celebrates modern self-expression and positions the T-Wave as the next global style phenomenon, following the seismic impact of K-Pop on fashion and pop culture.
“I’m thrilled to welcome Fourth, Gemini, Phuwin and Pond to our family,” said Tommy Hilfiger. “Each year, new cultural movements rise up to leave their mark on pop culture – and now is the time of the T-Wave. I’m so excited to welcome them into our community of artists and innovators whose connection to the brand turns moments into movements.”
T-Wave Takes Center Stage
The partnership debuted with a visually striking campaign shot by renowned Thai photographer Wasu Sukatocharoenkul. Featuring the stars dressed in the preppy aesthetic of the TOMMY HILFIGER Pre-Spring 2025 collection, the campaign captures the vibrancy and energy of the T-Wave while celebrating the timeless appeal of the brand’s classic pieces.
The collaboration has been building momentum over the year. Fourth, Gemini, Phuwin, and Pond were special guests at the TOMMY HILFIGER Spring 2025 runway show during New York Fashion Week, held aboard the decommissioned Staten Island Ferry, the MV John F. Kennedy. Their presence was a display of their growing influence on the global stage and their alignment with TOMMY HILFIGER’s commitment to blending culture and fashion.
A Journey of Style and Culture
The stars themselves shared their excitement about joining the TOMMY HILFIGER family:
“Joining the Tommy family feels like the next step in a beautiful journey. It’s an incredible opportunity to grow and evolve with a brand that has such a rich legacy of working blending pop culture and fashion. I can’t wait to bring my sense of style to Tommy’s classic American style,” said Fourth.
“Becoming part of Tommy’s global movement is more than a milestone – it’s a dream come true. I’ve always loved how TOMMY HILFIGER gives classics a fresh twist, so working with this iconic brand feels surreal,” added Gemini.
Phuwin emphasized the camaraderie of the collaboration, saying, “What makes this so special is sharing the moment with my T-Wave brothers. We’re all in this together, and to be part of the Tommy family alongside them makes it even more meaningful. I’m so enthusiastic for a year of great times ahead.”
Pond concluded, “To be part of the TOMMY HILFIGER story, a brand with such global influence, is truly an honor. This partnership is more than just about style, it’s about taking our culture to the world.”
Social Media Momentum
The partnership between TOMMY HILFIGER and the T-Wave stars is expected to spark significant engagement across digital platforms. Fans and followers are encouraged to join the conversation using #TommyHilfiger and tagging @TommyHilfiger, alongside the stars’ handles: @Fourth.IG, @Gemini_NT, @PhuwinTang, and @PPNaravit. This digital campaign promises to amplify the voices of Fourth, Gemini, Phuwin, and Pond while fostering connections with a global audience. The guys are already seen on their social media sporting Tommy Hilfiger.
Legacy Going Global
Since its founding in 1985, TOMMY HILFIGER has been a leader in creating iconic styles that bridge classic and contemporary aesthetics. Known for its inclusivity and sustainability efforts, the brand continues to set benchmarks in the fashion industry. With over 16,000 associates worldwide, TOMMY HILFIGER operates in 100 countries, generating global retail sales of $9 billion in 2023.
Through collaborations with cultural trailblazers like Fourth, Gemini, Phuwin, and Pond, TOMMY HILFIGER reinforces its position as a brand that uplifts and inspires. The T-Wave partnership exemplifies the brand’s commitment to shaping the future of fashion through meaningful cultural connections.
Discover the complete campaign starring T-Wave in our gallery:
As the T-Wave stars step into the spotlight, their collaboration with TOMMY HILFIGER marks an exciting chapter in global fashion, one where cultural expression and classic style converge to create a truly unforgettable impact.
