Blackpink‘s Lisa has joined the exclusive ranks of celebrities with signature drinks at the upscale Los Angeles grocery store Erewhon, launching her own Thai-inspired iced tea called “Thai Up The World.” With her numerous appearances on daytime television, invitations to the Met Gala, and lucrative brand endorsements, creating a signature drink with Erewhon seems a natural step in solidifying her status as a global icon.
CELEBS
Priced at a relatively modest $11 USD, considerably less than some of her celebrity counterparts’ offerings, the beverage merges traditional Thai flavors with premium ingredients. This two-toned iced tea features Clover Sonoma organic heavy cream, Just Iced Tea black tea, organic maple syrup, vanilla, and an intriguing addition of Armra’s Colostrum, a bioactive food priced at $110 USD that is known for boosting the immune system.
Erewhon’s collaboration with Lisa aims to reinterpret the beloved Thai Iced Tea by using health-conscious and trustworthy ingredients. According to Erewhon’s promotional Instagram post, which includes a video of Lisa preparing the tea, the drink combines the flavor of black tea with the creamy texture of grass-fed colostrum and organic dairy sourced from Northern California’s pasture-raised cows.
View this post on Instagram
The launch of “Thai Up The World” not only caters to Lisa’s fanbase but also taps into the growing trend of incorporating functional foods into everyday diets, a movement Erewhon has championed through its luxury health-focused products. This collaboration highlights Lisa’s influence and her commitment to promoting healthier alternatives within mainstream offerings.
Beyond just a delicious beverage, Lisa’s Erewhon tea reflects her personal taste and her Thai heritage, making it a cultural statement as much as a refreshing drink. With this move, Lisa continues to expand her global footprint, proving her influence extends far beyond music and into the sphere of lifestyle and health.
