Kenzo welcomes the Lunar New Year with a collection that merges its iconic tiger mascot with sleek snake motifs, reflecting the elegance of the Year of the Snake. The collection, led by creative director Nigo, infuses tradition with modernity, using a bold palette of red, gold, and black, alongside the brand’s signature Boke flower. The result is a cohesive line of statement pieces and luxe basics, designed to captivate and celebrate.
For both men and women, the collection offers a versatile array of apparel and accessories. Standout designs include t-shirts, knitwear, and sweatshirts that seamlessly integrate Kenzo’s tiger and snake icons. Among the highlights is an embroidered sweatshirt inspired by traditional Japanese artistry, featuring a dramatic depiction of an entwined tiger and snake surrounded by “Kenzo Paris” in golden threads, lending the piece a regal yet edgy vibe.
The snake motif takes center stage in other pieces as well. A striking cardigan crafted from red and white yarn showcases a snake shaped like the Boke flower, while a red wool sweater adorned with golden beadwork exudes understated luxury. The flower-snake design also makes its way onto jewelry, appearing as golden charms that add a touch of refinement to the collection.
For those seeking subtler options, Kenzo offers a selection of black and red basics, each accented with a singular golden Boke patch and tonal Kenzo embroidery. These pieces, though minimalist, still carry the festive spirit of the collection. Meanwhile, a red collarless cardigan with golden trim channels the opulence of traditional Chinese Lunar New Year attire, grounding the collection in its cultural roots.
The Kenzo Lunar New Year 2025 offering is a masterful blend of heritage and contemporary style, highlighting Kenzo’s ability to balance bold graphics with subtle sophistication. The collection is now available online and in select boutiques, inviting fashion lovers to celebrate the season with pieces that are both festive and timeless.
