In the soft glow of the golden hour, Saint Laurent‘s Spring 2025 campaign unfolds atop a skyscraper, presenting a striking display of urban sophistication. The campaign, directed by David Sims, features Zoe Saldaña, whose recent Oscar nomination for Best Supporting Actress has catapulted her further into the spotlight. Saldaña’s nomination stems from her role in the controversial Netflix musical, “Emilia Pérez.”
Anthony Vaccarello, the visionary behind Saint Laurent, has chosen a compelling setting for this campaign, a skyscraper’s peak that offers a sweeping view of the city below. The choice of this location is not merely for its visual appeal but also for its symbolism, portraying a narrative of reaching new heights.
Zoe Saldaña is captured in a stunning mauve Saint Laurent dress that blends simplicity with sophistication. The dress’s flowing silhouette contrasts sharply against the crisp, linear cityscape, softening the overall look with its graceful lines. This attire showcases Vaccarello’s ability to merge simplicity with luxury, focusing on how the fabric moves and interacts with the environment.
The campaign makes a bold statement with Saldaña’s styling. Her hair is slicked back, allowing no distractions from her striking golden statement earrings. This styling choice is deliberate, accentuating Saldaña’s features and the jewelry’s exquisite craftsmanship.
David Sims’ direction for the video component of the campaign is both dynamic and intimate, capturing Saldaña’s expressions and the subtle details of her dress, then expanding to include the city’s vastness. Saint Laurent’s Spring 2025 campaign, brought to life by Anthony Vaccarello and captured by Zoe Saldaña, exemplifies how fashion transcends the runway to touch on deeper narratives of achievement and artistic expression.
