Adidas Originals presents its Spring Summer 2025 campaign, titled ‘The Original,’ which highlights the power of individuality in shaping culture. Instead of looking back on past achievements, this new chapter highlights the impact of singular moments – the innovators, athletes, and artists who paved the way for thousands to follow. The campaign explores the idea that every cultural shift begins with a single step – one individual whose influence sparks a movement.
The campaign places three defining silhouettes at its core: the Superstar II, Handball Spezial, and Samba OG. Each of these models has surpassed their original purpose, becoming icons of self-expression across generations. Decades after their introduction, they continue to influence new communities, proving that originality is not dictated by trends but by those who dare to be different.
To translate this concept into a visual narrative, adidas Originals collaborates with Thibaut Grevet, a director known for his ability to capture energy, movement, and cultural significance. His film for “The Original” presents a layered storytelling approach, contrasting intimate moments of personal expression with the larger impact they create. The visual language shifts between individuals and crowds, reinforcing the idea that originality is both a personal and collective force.
A defining element of the campaign is its soundtrack – “Only You (And You Alone)” by The Platters. The song, with its nostalgic yet enduring resonance, amplifies the campaign’s theme – every great movement begins with one distinct voice before others join in. The film captures this sentiment through moments of tension and release, showing how a single act of creativity, whether in fashion, music, or sport, can echo across time.
Beyond the film, “The Original” extends its reach through various activations, both digital and physical. adidas Originals aims to engage its community by encouraging individuals to share their own stories of originality. Whether through localized events, social media initiatives, or collaborations with emerging creatives, the campaign serves as a platform for the next generation to leave their mark.
adidas Originals continues to celebrate those who lead, inspire, and challenge conventions. “The Original” reminds us that before any cultural shift takes place, there is always one person who dares to go first.
