BIMBA Y LOLA introduces PAPER, a bag designed to move effortlessly through every part of life. With a silhouette inspired by the classic paper bag, it recalls early 2000s fashion while reshaping modern aesthetics. Functional, adaptable, and destined to be a staple, PAPER reinvents the way a bag fits into daily routines. Whether slung over the shoulder, held against the chest, or carried on the wrist, it adapts to any moment, day, night, or weekend escape.
BAGS
Photographer Charlie Engman captures this versatility in the campaign, bringing his unconventional perspective to the project. Known for pushing creative boundaries through AI and movement-driven visuals, Engman places Dutch model Tes Linnenkoper in settings that shift from high-energy concert pits to quiet moments at home. Even a playful reference to Seth’s viral “Dude with Sign” placards turns PAPER into an essential call to action for 2025.
PAPER delivers both lightness and durability, designed to carry everything without weighing you down. Crafted from supple leather with a natural grain texture, it combines softness with a malleable structure. The bag eliminates unnecessary details, no rigid framework, no closures, keeping only what matters. Handmade handles, integrated without visible seams, provide a smooth, uninterrupted design.
A detachable technical rope handle adds a contrast in texture, reinforcing the bag’s all-terrain nature. This unexpected detail transforms PAPER into a dynamic piece that works with any outfit, offering endless ways to wear it.
For Spring Summer 2025, BIMBA Y LOLA expands the PAPER collection with a fresh take on color and material. Alongside classic shades like black, chestnut, and chocolate, vibrant coral orange and Sahara beige add warmth to the lineup. Textured nylon, mesh pockets, and multiple size options bring new possibilities, reinforcing PAPER’s role as a go-to accessory for any occasion.
PAPER arrives as more than a seasonal highlight, it steps into 2025 as a defining accessory. Uncomplicated yet full of character, it adapts to personal style without losing its distinct presence. Whether paired with everyday essentials or making a statement at a festival, it proves that practicality and fashion can exist without compromise. The PAPER bag is now available worldwide.
