Balenciaga ’s Summer 2025 campaign, captured by photographer Nadia Lee Cohen, takes a step into cinematic history by reimagining classical Hollywood costume tests. With a deliberate nod to the golden age of cinema, the campaign explores the connection between clothing, identity, and performance, combining high fashion with cinematic nostalgia. Through a series of portraits and videos, the cast is transformed into iconic movie archetypes, from The Socialite to The Villain, capturing the essence of characters defined by their wardrobe.
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Set against a monochrome backdrop that recalls the old-school screen tests of Hollywood, the campaign focuses on the pivotal role that attire plays in defining characters. The minimalist, curtained environment is designed to evoke a sense of timelessness, transporting viewers back to the golden era of cinema.
The cast of this campaign is a diverse ensemble of both established actors and emerging talents. The legendary Kyle MacLachlan, known for his roles in Twin Peaks and Dune, takes on a character that combines charm and mystery. Alongside him is actress Rachel Sennott, whose comedic and dramatic range is showcased as she embodies The Girl Next Door. The mix of actors, artists, and models, including Linda Honeyman, Sunnyi Melles, Mark Eydelshteyn, Zhou You, and Georgia Ford, creates a dynamic that feels both familiar and contemporary.
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The characters in the campaign are personifications of some of Hollywood’s most enduring tropes. From The Femme Fatale to The Prodigy, each cast member adopts a persona that plays on the exaggerated qualities of these iconic roles. As the characters pose and perform in front of Cohen’s lens, the campaign highlights how fashion has always been instrumental in constructing identity, both on screen and in real life.
Complementing the cinematic visuals are still-life images showcasing key pieces from Balenciaga’s Summer 2025 collection. Featured prominently are the Laurel Classic Polo and new variations of the Rodeo Bag in mineral green, grey, and almond. The collection also introduces the Rodeo Sling Pochette, a new addition to the House’s accessories line. Footwear, including the Basketball Sneaker and Scholl collaboration’s heeled sandals and clogs, further elevates the collection’s eclectic mix of modernity and nostalgia.
Fusing the golden age of Hollywood with today’s design sensibilities, Balenciaga has created a campaign that feels both nostalgic and forward-thinking, urging viewers to explore the intricate connection between style, identity, and the roles we embody.
i am sorry but this cast is fucking everything! Wowww