Mattel x G-SHOCK have joined forces for a limited-edition release, introducing the GMA-S110BE, a timepiece infused with Barbie’s signature aesthetic.
WATCHES
Drenched in vibrant pink, the watch features a monochromatic design extending from the case to the band, crafted from G-SHOCK’s bio-based resin. A deeper pink highlights the analog-digital dial, where gear-shaped hands and heart motifs nod to Barbie’s playful universe.
Further references to the iconic doll can be spotted throughout the design. Barbie’s logo and her signature Silo Head silhouette appear on the integrated strap, while the caseback reiterates the collaboration’s branding, cementing its collectible appeal.
Beyond its aesthetics, the GMA-S110BE retains G-SHOCK’s signature durability and advanced features, including world time, a stopwatch, multiple measuring modes, a timer, alarms, and a calendar. Built to withstand shocks and magnetic interference, the watch remains true to the brand’s high-performance standards.
The special-edition design extends to the packaging, which mirrors the classic Barbie box. The watch is displayed through a transparent film, enhancing its collectible presentation.
Retailing for $170 USD, the GMA-S110BE this limited edition watch will be available through G-SHOCK’s official website.
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