SKIMS introduces its latest Swim collection with a massive 60-foot balloon of Kim Kardashian towering over Times Square. The larger-than-life display, positioned on a 4-foot Tide blue deck, grabs attention as it showcases Kardashian wearing the Triangle Top and Cheeky Tanga bottoms in Tide.
The new SKIMS Swim collection expands on the brand’s signature aesthetic, offering a mix of Signature Swim, Terry, and Cotton Jersey Cover-Ups, along with carefully designed poolside accessories. The lineup delivers versatile, form-fitting pieces suited for a range of occasions, whether lounging by the pool or layering for a beachside outing.
Designed for mixing and matching, the collection introduces five standout colorways: Champagne Leopard, Champagne Tiger, Snow, Tide, and Onyx. Each shade offers a distinct take on elevated swimwear, from bold animal prints to classic neutrals. Each shade offers a distinct take on elevated swimwear, from bold animal prints to classic neutrals.
The Times Square installation amplifies the excitement surrounding the launch, creating an unmissable moment for both New Yorkers and visitors. Designed and produced by Amy Kule of Merry Wonderer, the 60-foot balloon of Kim Kardashian stands on a 4-foot Tide blue deck, wrapped in the brand’s signature look, reflecting its ability to turn a product release into a cultural event.
Discover SKIMS Swim Campaign Featuring Kim Kardashian
Kim Kardashian’s larger-than-life presence in one of the busiest intersections cements the collection’s arrival, reinforcing the brand’s status as a leader in high-impact visuals and innovative marketing.
The collection is available for preview now and officially launches on March 6, 2025. Shoppers can find the full selection in-store and online at SKIMS.com.
Discover full collection in our gallery:
