CELINE introduces its ÉTÉ CELINE campaign, a collection rooted in the polished simplicity of summer. Designed to move effortlessly between urban streets and sun-soaked coastlines, the line pays homage to the French Riviera, with Saint-Tropez serving as its atmospheric anchor. From ready-to-wear pieces that define a modern summer wardrobe to textured raffia accessories, the campaign reflects a softened luxury.
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The ÉTÉ CELINE collection expands beyond garments and bags into a broader expression of lifestyle. The CELINE Lifestyle Collection debuts alongside the campaign, bringing a curated selection of decorative objects, furniture, and beach accessories. Each item is designed to fit into summer routines, whether lounging on a terrace or packing for a weekend by the sea.
A key element of the campaign is the new fragrance UN ÉTÉ FRANÇAIS, the latest addition to CELINE’s Haute Parfumerie line. Available from April 17 in select CELINE boutiques and online, the fragrance continues the tradition of the Couturier-Parfumeur, tying scent to storytelling. The composition centers around a powdery trail, an olfactory signature of the collection, delicately layered to evoke an unmistakably French sensibility.
The scent takes its cues from the ethos of the French New Wave, drawing on the nostalgia of youthful summers in the South of France. UN ÉTÉ FRANÇAIS is inspired by days spent by the sea, a warm breeze and sensual ease. It’s a fragrance built on memory and movement, both cinematic and intimate. Bergamot, petit-grain, and neroli meet soft gorse and creamy vanilla in a blend that settles like golden light on skin.
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CELINE’s campaign imagery mirrors this sensibility, showcasing the collection in coastal settings that feel lived-in yet untouched. The creative direction leans into a visual language that is at once modern and referential, connecting today’s CELINE to a lineage of summer narratives threaded through French culture, film, and fashion.
With ÉTÉ CELINE, the house extends its language into everyday rituals, whether through the cut of a white dress, the texture of woven raffia, or the lingering trace of perfume on skin. It’s a portrait of summer that resists spectacle in favor of softness.
