Gap enters a new era with the launch of GapStudio, a design-focused segment created within the brand’s New York headquarters. Built as a platform for innovation and elevated design, GapStudio marks the company’s most refined expression of style, craftsmanship, and quality to date. The initiative debuts with Collection 01, a capsule designed by Zac Posen, who serves as Gap Inc.’s Executive Vice President and Creative Director.
For the inaugural collection, GapStudio collaborates with longtime fashion photographer Mario Sorrenti, who shot and directed the campaign, with styling by Alastair McKimm. The campaign features models Alex Consani, Imaan Hammam, and Anok Yai, embodying the collection’s modern take on American essentials with sculptural tailoring and new material treatments.
“This is where craftsmanship, creativity, and culture come together,” says Posen. “Inside Gap’s New York studio, we’ve developed everything from red carpet pieces to retail-ready collections. GapStudio Collection 01 is the start of an ongoing design conversation, rooted in heritage, but always evolving.” For Posen, that evolution begins with silhouette and technique: curved tailoring, subtle reengineering of denim structures, and a sculptural approach to classic garments. The result is a collection that maintains Gap’s DNA while refining its everyday wardrobe into something more architectural.
Collection 01 includes standout pieces like the Denim Tailored Trench Coat ($248), a Double-Breasted Denim Blazer ($178), and matching separates including a High Rise Denim Sailor Pant ($128) and Denim Sailor Skort ($118). These designs showcase Posen’s directional approach to construction, paired with finishes that highlight the texture and movement of each garment. The collection also sees the return of the Poplin Maxi Shirtdress ($158), which sold out during a previous limited release, now offered in two new colorways.
Classic color palettes of navy and khaki are present, but reinterpreted with GapStudio’s sharper lens. A saturated pop-orange tone also features across key pieces, nodding to the brand’s origins in San Francisco while anchoring the collection firmly in the now.
“Gap has always been a platform for creativity,” says Mark Breitbard, President and CEO of Gap. “With GapStudio, we’re offering both covetable retail collections and limited, expressive pieces that expand what the brand can be.” The concept allows for duality: fashion-forward releases like Collection 01 exist alongside future one-of-a-kind designs and collaborations with creative figures across fashion, art, and design.
GapStudio Collection 01 retails between $78 and $248 and will be available globally starting April 3, 2025, at 8 a.m. ET via gap.com and in 10 select U.S. stores, including Flatiron, Times Square, and The Grove, as well as in select international locations. Alongside the physical release, Gap is launching the campaign across digital, social, and video platforms, accompanied by in-store storytelling and product experiences.
With GapStudio, the brand sharpens its focus on artistry and construction, positioning itself within a wider creative dialogue. It’s an exploration of American style that feels both familiar and newly considered, accessible yet elevated, rooted in the everyday while stepping into something more distinct
