Adidas Originals and 100 Thieves return with a new Spring Summer 2025 collection, continuing a partnership that connects digital aesthetics with technical apparel. Launching May 14, the third collaboration between the sportswear brand and the Los Angeles-based lifestyle company introduces gear for those who move between physical space and online environments. Olympic gold medalist and avid gamer Noah Lyles headlines the campaign, reinforcing the shared ground between athletics and esports culture.
Designed for Open-World Movement
The new collection builds on concepts introduced in the prior adidas Originals x 100 Thieves releases, with a stronger push into gaming-inspired design. Visual references to RPGs appear across garments made for outdoor function and indoor comfort. The collection was developed with both physical terrain and immersive digital universes in mind, where agility, utility, and comfort remain essential.
Leading the apparel offering is the 100T Zip Pant, a functional cargo-style design featuring practical pocket placement for accessibility. Paired with the 100T technical T-shirt, which carries a co-branded chest graphic, the set establishes the visual foundation of the collection. The 100T QLT Liner adds a quilted finish for transitional weather, while the GeoPrint hoodie introduces embroidered patterning that references both mapping and pixel-art texture.
Accessories to Match Movement
Beyond the core apparel, the accessories round out a uniform designed for flexibility. The 5-panel 100T Cap and 100T Bag follow the same outdoor-meets-digital logic, offering portability and visual cohesion with the apparel line. A set of co-branded 100T Socks arrives in a three-pack, providing an understated way to carry the collection’s design language into everyday wear.
Each accessory was developed with consistent material choices and functional features, allowing wearers to move easily between activities without switching style identities. The combination of technical construction and visual cues from gaming interfaces keeps the focus on modularity.
Footwear Expands the Story
Three distinct models anchor the footwear offering. Returning from its debut in Fall/Winter 2024, the 100T Palos Hills sneaker receives a revised construction with water-resistant gray nylon and reinforced rubber at the toe and heel. These updates increase durability while preserving the low-profile shape that made it a standout in the last drop.
The 100T Savage draws from early 2000s performance sneakers and updates them with reflective overlays and mixed synthetics. The color scheme is dominated by tonal black, punctuated with alternating red and blue elements tied to the gaming spectrum. Rounding out the selection, the 100T Adilette delivers a graphic refresh of adidas’ classic slide, featuring a bold upper logo and a contoured footbed built for recovery and casual wear.
Noah Lyles Connects Sport and Gaming
Noah Lyles serves as the face of this collection, selected not just for his global athletic achievements but also for his long-standing ties to the gaming community. Lyles regularly engages with esports content and supports 100 Thieves, making him an authentic representative of the project’s core message. His presence reinforces the shifting relationship between performance, play, and identity – one where speed and strategy are as valued on screen as they are on the track.
By aligning with an athlete who lives both sides of this dual identity, the campaign speaks directly to audiences navigating hybrid lifestyles. The design direction supports this shift, offering a collection that doesn’t separate gaming from movement but instead treats both as coexisting modes of exploration.
Launch and Availability
The adidas Originals x 100 Thieves Spring Summer 2025 collection launches on May 14 through adidas.com, 100thieves.com, the CONFIRMED app, adidas retail locations, and select global stockists. Featuring a unified palette, durable construction, and references to multiple formats of exploration, the release continues a partnership that adapts gaming design to wearable function.
