Diesel partners once again with the Tom of Finland Foundation for its annual Pride capsule, delivering a collection that puts queer visibility and erotic art at the forefront. Now in its fourth year, the collaboration draws directly from Tom of Finland’s extensive archive, reinterpreting his unapologetic imagery for a new generation.
Tom of Finland’s work, long marginalized and often censored, finds new energy here. The Foundation continues to preserve and promote his legacy while championing artists whose work pushes against cultural limits. Diesel doesn’t dilute that history. Instead, the brand leans into it. This year’s drop includes pieces covered in references to the artist’s iconic world, complete with leather bikers, muscle-bound sailors, construction workers, and scenes from leather bars.
The campaign supporting the collection also breaks from convention. Diesel cast its models through Grindr, choosing faces directly connected to queer community spaces rather than polished agency rosters. This choice grounds the campaign in authenticity, emphasizing real people over polished industry polish. It creates a link between the sexual freedom in Tom of Finland’s work and the platforms where that freedom continues to thrive.
The 2025 capsule stays true to Diesel’s long-standing approach: push boundaries, refuse discretion, and keep things wearable. Despite the boldness of the prints, each piece functions beyond the message. These clothes belong in closets, not just on runways or editorials.
All pieces in the drop are gender-inclusive. Diesel doesn’t assign a wearer to any item. The cuts and fits welcome different bodies, inviting people to move freely in garments rooted in queerness and erotic imagination. It’s not about neutralizing identity, it’s about extending space to all who want to take part.
Tom of Finland’s influence continues to evolve through this collaboration, and Diesel doesn’t treat the partnership as branding alone. Instead, the capsule channels shared values, art without apology, clothing without restriction, desire without censorship.
The Diesel x Tom of Finland 2025 Pride capsule is now available through Diesel’s official website. With its direct visuals, open casting, and wearable intent, the collection carves out space for pleasure, presence, and unapologetic queer identity.
nobody is anymore as brave as diesel! I am loving this