Armadillo has teamed up with industrial designer Tom Fereday to present Agra Forma, a capsule collection that centers on material clarity and sculptural form. The collaboration pushes Armadillo’s signature Agra rug into new territory, expanding its design vocabulary through a series of handcrafted furniture pieces. Together, Fereday and Armadillo explore the relationship between textile and timber, creating a focused and tactile series that strips away excess and draws attention to physical detail.
DESIGN
The collection consists of seven sculptural furniture pieces that pair red oak with the distinctive texture of abrash-dyed wool. Fereday and Armadillo designed each object around the Agra rug’s tactile properties, adapting its surface language into volume, structure, and line. While the rugs remain central, Agra Forma introduces a new way to experience them, off the floor.
The pieces draw from two versions of the Agra rug: the warm Ginger and the cooler Thistle. Fereday combines these contrasting tones with solid red oak, using the grain and weight of the wood to ground the fabric. The resulting objects hold opposites in tension, soft against hard, warm against cool, without overcomplicating their form.
Fereday’s approach avoids decoration. He emphasizes structure and surface as the core elements of each design. His process begins with material, allowing the properties of wool and wood to guide proportion, weight, and construction. That tactile restraint carries through in every piece, reinforcing the handmade nature of the work and the raw clarity of its form.
Armadillo anchors the project with its longstanding focus on craft. The brand, known for its natural-fiber rugs, extends its design language here by applying its textures to three-dimensional forms. Its handmade processes, deeply rooted in traditional techniques, align with Fereday’s precision-led philosophy.
The international debut of Agra Forma takes place during 3daysofdesign in Copenhagen. The collection will feature in Openhouse Studio’s group exhibition Gestures of Home. The exhibition will take place at The Conary, where stylist Henriette Schou will curate a selection of Armadillo rugs, the Agra Forma collection, and pieces by Expormim and Saba Italia, composing a layered interpretation of the domestic setting.
