• Latest
L’Avventura: Ferragamo Pre-Fall 2025 Chapter 2

L’Avventura: Ferragamo Pre-Fall 2025 Chapter 2

June 3, 2025
Nike Unites Kobe Bryant and FC Barcelona for New Collection

Nike Unites Kobe Bryant and FC Barcelona for New Collection

July 30, 2025
Oakley Introduces the Plantaris Ti with a Futuristic Design

Oakley Introduces the Plantaris Ti with a Futuristic Design

July 30, 2025
Pagani Huayra Codalunga Speedster Channels 1960s Racing Style

Pagani Huayra Codalunga Speedster Channels 1960s Racing Style

July 30, 2025
Between Silence and Silk: Gurjeet Singh for Jaipur Rugs

Between Silence and Silk: Gurjeet Singh for Jaipur Rugs

July 29, 2025
Gap Teams Up with Shay Mitchell’s Béis for Travel Capsule

Gap Teams Up with Shay Mitchell’s Béis for Travel Capsule

July 29, 2025
Marc Cain

A Quiet Rebellion: Marc Cain Spring Summer 2026 Collection

July 29, 2025
JJJJound and Salomon Reveal Two XT-6 Colorways

JJJJound and Salomon Reveal Two XT-6 Colorways

July 29, 2025
Guillermo del Toro’s Frankenstein Arrives on Netflix in November 2025

Guillermo del Toro’s Frankenstein Arrives on Netflix in November 2025

July 29, 2025
Drake’s OVO Launches Golf Capsule with Callaway and Vessel

Drake’s OVO Launches Golf Capsule with Callaway and Vessel

July 29, 2025
10 Stylish Upgrades That Make Your Home Feel Brand New

10 Stylish Upgrades That Make Your Home Feel Brand New

July 29, 2025
Louis Vuitton Explores Ivy League Codes in Fall 2026 Capsule

Louis Vuitton Explores Ivy League Codes in Fall 2026 Capsule

July 29, 2025
Kate Moss and Chloë Sevigny in Saint Laurent Fall 2025 Campaign

Kate Moss and Chloë Sevigny in Saint Laurent Fall 2025 Campaign

July 29, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

L’Avventura: Ferragamo Pre-Fall 2025 Chapter 2

Cork-heeled sandals, woven Gancini totes, and slip-on mules anchor a collection shaped by natural textures and inventive construction.

June 3, 2025
in Ad Campaigns, Bags, Pre-Fall 2025, Salvatore Ferragamo, Shoes
0
Share on FacebookShare on Twitter
L’Avventura: Ferragamo Pre-Fall 2025 Chapter 2
Courtesy of Ferragamo

Ferragamo Pre-Fall 2025 campaign returns to a place that shaped the brand’s earliest ambitions: the cinema. Salvatore Ferragamo built his name in Hollywood by designing shoes for the silver screen, outfitting stars like Joan Crawford and Judy Garland, and contributing to the visual vocabulary of directors such as Cecil B. DeMille. Nearly a century later, creative director Maximilian Davis reengages that legacy through a fresh collaboration with award-winning Italian filmmaker Alice Rohrwacher.

Together, Davis and Rohrwacher present a three-part film shot at Cinecittà, the legendary Italian film studio synonymous with both local and international cinema. Each chapter offers a scene that reflects the craftsmanship behind Ferragamo’s Pre-Fall accessories, bringing together fashion and filmmaking with a focus on process and materiality. “We wanted to create a story that felt very Italian but was based around Hollywood cinema,” says Davis. “Alice has a very strong point of view, as well as a sense of humor and charm to her work. She can take a specific time and make it feel modern . and that’s exactly what we want to do.”

Courtesy of Ferragamo
Courtesy of Ferragamo

Instead of focusing on a traditional narrative, the campaign uses the accessories as its main characters. The camera draws attention to each item as it moves through stylized sets inspired by the Golden Age of film. Rohrwacher offers a view of the craft behind the screen, placing the construction of both shoes and cinema on equal footing. Every frame becomes a nod to analog processes, allowing the viewer to see the artistry behind the fantasy.

L’Avventura: Ferragamo Pre-Fall 2025 Chapter 2
Courtesy of Ferragamo

The second installment, titled L’Avventura, focuses on the textures and techniques that define high summer. Ferragamo’s seasonal footwear and bags step into the spotlight: cork-heeled sandals with raffia detailing, open-back mules for men, and woven Gancini totes, all crafted using materials that echo Salvatore’s original experiments. The scene offers a visual play on illusion, using scraps of fabric to simulate ocean waves. Rather than building a set through digital effects, the team constructs the environment by hand, underlining the importance of tactile invention.

“Salvatore’s ideas of using the materials around you to innovate is so interesting to me,” Davis explains. “This scene is all about innovation and craft and so using that to create the very setting of the scene felt perfect.” His interest in experimentation aligns closely with Rohrwacher’s cinematic technique. The two approach storytelling through a shared emphasis on texture, detail, and the handmade. Rather than rely on grand gestures, they let smaller elements do the work, cut fabric, cork, raffia, and the human hand.

L’Avventura: Ferragamo Pre-Fall 2025 Chapter 2
Courtesy of Ferragamo
Courtesy of Ferragamo

The location of Cinecittà reinforces the campaign’s connection to both past and present. As one of the most iconic film studios in Europe, it serves as both a physical stage and a symbol. In this space, Davis and Rohrwacher point back to Ferragamo’s roots while showing how they continue to shape the label’s identity. The accessories step into that history, not as props, but as key actors in a new interpretation of glamour and craftsmanship.

L’Avventura: Ferragamo Pre-Fall 2025 Chapter 2
Courtesy of Ferragamo
Tags: ad campaigncollectionsferragamomenswearpre-fall 2025Womenswear
admin

admin

Related Posts

Nike Unites Kobe Bryant and FC Barcelona for New Collection
Ad Campaigns

Nike Unites Kobe Bryant and FC Barcelona for New Collection

July 30, 2025
Oakley Introduces the Plantaris Ti with a Futuristic Design
Ad Campaigns

Oakley Introduces the Plantaris Ti with a Futuristic Design

July 30, 2025
Gap Teams Up with Shay Mitchell’s Béis for Travel Capsule
Accessories

Gap Teams Up with Shay Mitchell’s Béis for Travel Capsule

July 29, 2025
Drake’s OVO Launches Golf Capsule with Callaway and Vessel
Accessories

Drake’s OVO Launches Golf Capsule with Callaway and Vessel

July 29, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.