Bravest Studios steps into summer with the AIRPACK, a new backpack modeled after the instantly recognizable shape of Apple’s AirPods case. Scheduled to release on July 25 through the brand’s official webstore, the 44-liter bag continues Bravest’s habit of turning everyday items into wearable designs.
The AIRPACK’s construction stays true to its source material. A glossy white capsule shell forms the body of the backpack, with a clamshell zipper that opens to reveal two oversized inner compartments. These dome-shaped pouches resemble giant earbuds and can be removed to suit different storage needs. Additional features include an internal laptop sleeve and adjustable shoulder straps, ensuring the bag offers more than visual punch.
Bravest Studios previewed the AIRPACK at a pop-up in New York City’s Soho neighborhood. A large-scale mural accompanied the event, presenting the backpack’s oversized form as a surreal urban fixture. This activation reinforced the bag’s exaggerated proportions and underlined Bravest’s focus on recognizable forms flipped into high-impact fashion.
The AIRPACK follows a line of unconventional items Bravest Studios has brought to market. The brand has built its identity around familiar shapes turned into wearable oddities. Previous examples include the Rock Shoe, created with artist CANYAON, which pushed the limits of footwear as object. Other standout designs include the Toe Slippers and Bear Claw Mules, which leaned into humor and distortion rather than conventional aesthetics.
These products reflect Bravest Studios’ approach to fashion as an experiment in form. The AIRPACK applies this philosophy to tech culture, turning a symbol of minimalism and digital lifestyle into a physically large, functional accessory. The exaggerated proportions of the bag encourage a second look, offering commentary on consumer objects while still delivering practical use.
The AIRPACK launches online on July 25 exclusively through Bravest Studios’ website. The release adds another sculptural form to the label’s output, rooted in the familiar yet designed to surprise.
