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Mugler Launches Its First Handbag Campaign Under Miguel Castro Freitas

Mugler Launches Its First Handbag Campaign Under Miguel Castro Freitas

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Mugler Launches Its First Handbag Campaign Under Miguel Castro Freitas

Aurora and Lua mark a new chapter for the house, pairing sculptural leather goods with a campaign that rethinks femininity through strength.

July 23, 2026
in Accessories, Bags, Mugler
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Mugler Bag Campaign, Courtesy of Mugler

Mugler expands into leather goods with the introduction of its first bag collection under the creative direction of Miguel Castro Freitas. The launch introduces two distinct lines, Aurora and Lua, alongside a new campaign photographed by Chris Lensz, opening a new chapter for the house while building on its established approach to sculptural design and the human form.

BAGS

The collection follows the visual language Castro Freitas introduced in his ready to wear debut, carrying the dialogue between structure and fluidity into accessories. Both handbags feature architectural silhouettes shaped by clean lines, sculptural volumes and refined construction.

At the center of the collection stands Aurora, named after Castro Freitas’ mother and derived from the Latin word for dawn. The bag also signals a beginning, becoming the first handbag introduced during his tenure at Mugler. Its design revisits a rare piece originally presented in Manfred Thierry Mugler’s Spring Summer 2002 “Franges et clous” collection, photographed by Helmut Newton.

Mugler Bag Campaign, Courtesy of Mugler

Castro Freitas updates the archival concept with a molded construction, raw edged interior and a metallic monolith detail that has become one of his signatures. Crafted in Italy, Aurora arrives in black, taupe and a roccia python effect finish. Mugler continues its long standing decision to avoid the use of fur and exotic skins by achieving the textured finish without those materials.

The second family, Lua, takes its name from the Portuguese word for moon, reflecting the designer’s heritage. Inspired by the crescent shape, the handbag combines a structured exterior with a softer interior, finished with a gold tone monolith detail. Produced in Italy from hand folded supple calf leather, Lua comes in black and roccia python effect, offered as both a shoulder bag and a larger city bag.

“For me, handbags are our most intimate objects. They become an extension of one’s body and carry memory with time. With Aurora and Lua, I wanted to create pieces that honour Mugler’s extraordinary heritage while introducing my expression for leather goods that is both sculptural and deeply sensual,” said Miguel Castro Freitas.

Mugler Bag Campaign, Courtesy of Mugler

To accompany the launch, Mugler presents a campaign centered on a female bodybuilder whose physique reflects the house’s long standing interest in the body as a source of architectural expression. Photographed by Chris Lensz, the imagery draws references from classical portrait photography and nineteenth century sculpture studies, presenting strength as an element of elegance while placing the handbags in direct dialogue with the body.

With Aurora and Lua, Mugler establishes the foundation for its leather goods category while extending the house’s architectural identity into accessories through Miguel Castro Freitas’ creative direction.

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Tags: ad campaigns
Katarina Doric

Katarina Doric

The COO and Features Director of DSCENE Publishing, Katarina Doric oversees editorial direction across all DSCENE platforms. With a background in architecture, her work connects fashion, art, and design through a critical lens. She is the author of the Doric Order column, where she examines the politics of aesthetics, womanhood, and culture, and leads DSCENE’s international cultural projects.

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