adidas Originals continues its global platform The Original with a new campaign focused on the Superstar, a silhouette that has defined generations of influence. Originally created for the court and later picked up by streetwear pioneers, the Superstar returns as a symbol of cultural force.
The campaign arrives in two cinematic chapters, directed by Thibaut Grevet, known for his atmospheric approach to fashion and music visuals. The first chapter, “Pyramids,” sets the tone with a voiceover by Samuel L. Jackson. His narration draws a connection between long-standing cultural monuments and the lasting impact of the Superstar. The second chapter, “Clocks,” brings together seven influential figures who represent originality across music, sports, fashion, and skateboarding. Each of them shapes their space with unmistakable presence.
Missy Elliott brings her legacy as a multi-award-winning producer and songwriter. BLACKPINK member Jennie, a global music icon, carries her influence from the stage to fashion. Anthony Edwards enters as one of the rising stars of the NBA. The campaign also features skateboarding legend Mark Gonzales, rapper and performer GloRilla, American singer-songwriter Teezo Touchdown, and model and actress Gabbriette. This cast bridges eras and genres, reinforcing the campaign’s central idea: Originals define their own path and shape what follows.
Filmed in high-contrast black and white, the visuals strip the scene back to its essentials. Grevet’s direction frames the Superstar in its core identity, with its distinct shell toe and smooth leather design. The lighting, staging, and wardrobe all lean into a minimal, focused aesthetic, centering the Superstar and its wearers. The decision to return to the original colorway – alongside the reissued Firebird Tracksuit – underscores adidas Originals’ intent to show the power of simplicity and conviction.
Annie Barrett, Vice President of Marketing at adidas Originals, outlines the intention behind the campaign. “The Superstar has always been more than just a sneaker – it’s a symbol of originality and a spark for cultural change,” she said. “From street corners to global stages, it’s been worn by those who don’t wait for permission to lead. This campaign isn’t about looking back – it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically.”
The campaign returns to the idea that one voice, one presence, one original can trigger a shift. That idea resonates in the structure of the film and the casting choices. Each featured figure has shaped their space through instinct and direction, building influence that draws others in.
Alongside the storytelling, the product remains central. The Superstar arrives with enhanced padding at the tongue and collar, a nod to the late 90s updates that made it a favorite among artists and skaters. The Firebird Tracksuit, first introduced in 1967, continues to appear wherever style and sound intersect. Together, the sneaker and the tracksuit reinforce adidas Originals’ position in the culture, always tied to those who lead.
The campaign closes with a simple message: it just takes one. One idea, one step, one original. Before there can be a crowd, there has to be someone who builds it. That is the essence of the Superstar.
