Alainpaul collaborated with artist Isabelle Wenzel for its Fall Winter 2025 campaign, “Performer.” The collaboration showcases the collection through Wenzel’s distinctive artistic practice, which blurs the lines between photography and performance. Wenzel, who works as both a photographer and a performer, explores concepts of motion and opposition. Her work captures moments where a body’s action is met with stillness, creating a dynamic visual narrative.
Wenzel uses her own body as a medium, transforming it into structures and shapes. Through her precise gestures, she creates instants that convey tension, balance, and defiance. This method allows her to act as both the subject of the photograph and the creator of the image. By performing for her own lens, she intentionally defies the conventional separation between the person in the picture and the one who made it.
The campaign’s visual identity resulted from a collective effort by several creative professionals. Isabelle Wenzel took the photographs, ensuring her unique perspective shaped every shot. Vanessa Reid provided the styling, and Alain Paul collaborated with Arthur Morisset, Daniella Wilson, and Understudy Studio to develop the creative direction. This team worked to execute the “Performer” campaign, ensuring its visuals were consistent with Wenzel’s artistic approach.
The collaboration produced a series of images that present the new collection through a concept valuing motion, form, and controlled opposition. This creative partnership presents the new season’s collection not just as a set of garments, but as elements within a compelling artistic concept. The campaign invites viewers to see the clothing as part of a performance, defined by the relationship between the body and its environment. It presents the new line through a powerful creative expression. Each photograph becomes a moment frozen in time, where the human form and the clothing interact to tell a story of energy and control. The campaign’s strength lies in this unique approach, providing viewers with a deeper connection to the collection by framing it within an artistic context.
