Coperni presents its Fall Winter 2025 campaign with model Alex Consani as its central figure. Following her runway finale at the FW25 show, Consani takes on a new role in The LAN Party, a campaign that reimagines her as a series of gaming-inspired avatars. The concept transforms iconic runway silhouettes into a digital environment, framing fashion as a cultural dialogue between technology, gaming, and identity.
Photographer Karim Sadli directs the campaign with his signature minimalism. Known for refined and precise imagery, he uses high-key lighting and pared-back sets to frame Consani’s presence. An acrylic chair with futuristic lines functions as both prop and symbol, referencing cyber culture and the influence of computerized life.
Stylist Helena Tejedor builds on the futuristic vision of the campaign. She previously shaped Coperni’s SS23 spray-on dress moment with Bella Hadid, and her work here connects again with the brand’s interest in technology. For FW25, she creates looks that extend Consani’s otherworldly presence through alien-inspired hair, futuristic eyewear, and makeup pared to minimalism.
Consani’s presence underscores the campaign’s exploration of fluid identity. Known for her futuristic edge and post-gender beauty, she becomes an avatar of Coperni’s evolving aesthetic. Each look presents her as a figure between human and digital character, reflecting the way gaming culture inspires new approaches to self-expression. This interpretation positions her as more than a model but as an extension of Coperni’s futuristic imagination.
The LAN Party situates Coperni within broader cultural conversations. By drawing on gaming and digital life, the campaign acknowledges the spaces where community and culture continue to grow. Consani’s avatars channel nostalgia for early digital aesthetics while pointing to a future where fashion expands into new environments. With this campaign Coperni demonstrates how storytelling, identity, and digital imagination intersect in contemporary fashion.
