eBay introduces Endless Runway SS26 as the next stage of its initiative, with more than a dozen designers in New York, London, Milan, and Paris incorporating pre-loved garments into their runway collections.
NEWS
In September 2025, during Paris Fashion Week, eBay will present Endless Runway to emphasize the value of pre-loved fashion on a global stage. Unique pieces will appear within collections from international designers, showing how sustainability and creativity can share space on the runway. In Paris, Ottolinger, Niccolò Pasqualetti, and Burc Akyol will integrate pre-loved pieces into their runway collections. Their participation illustrates how designers can adapt past creations into contemporary designs without losing creativity or precision.
This initiative also builds on momentum from the previous year, when eBay staged shows in New York and London that focused entirely on pre-loved fashion. With the second year underway, the platform expands its reach, reinforcing the role of resale clothing during fashion month. Paris now serves as a central stage, with participating designers exploring the potential of existing garments to shape new narratives while pointing toward a more sustainable future.
Alexis Hoopes, VP of Global Fashion at eBay, emphasized the approach of bringing pre-loved pieces into the collections of leading designers and placing them on major runways. “By partnering with the industry’s incredible fashion councils as well as a slate of designers, eBay Endless Runway proves that pre-loved fashion belongs on the industry’s biggest stages. We believe the potential of circular fashion is truly endless, and there is no better place to showcase that potential than on the runways of fashion month.”
Endless Runway also spans across multiple fashion capitals. In New York, Altuzarra, Eckhaus Latta, Kallmeyer, and LUAR have already joined the project. In London, ERDEM, Ahluwalia, and Conner Ives will bring their interpretations to the stage. Milan will feature Moschino, Francesco Murano, and Institution by Galib Gassanoff, while Paris will close the circle with Ottolinger, Niccolò Pasqualetti, and Burc Akyol.
The initiative holds further weight through partnerships with the Council of Fashion Designers of America (CFDA), the British Fashion Council (BFC), Camera Nazionale della Moda Italiana (CNMI), and Fédération de la Mode Circulaire (FMC). These collaborations reflect the industry-wide effort to move circular fashion into the center of conversations about design and sustainability. The pre-loved and resale apparel market reached $256 billion in 2025, with projections estimating $356 billion by 2029.
Endless Runway SS26 demonstrates how circular fashion can thrive when supported by designers, fashion councils, and audiences. eBay’s initiative positions pre-loved garments not as secondary choices but as essential parts of fashion’s future.
