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adidas Originals Teams Up with Thug Club for a Worldwide Release

adidas Originals and Thug Club unite design precision with raw street influence for Fall Winter 2025.

October 15, 2025
in Ad Campaigns, adidas, Fall Winter 2025 Campaigns, Sneakers, Sportswear
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adidas Originals x Thug Club FW25
© adidas

adidas Originals and Thug Club reunite for their first global collaboration, expanding the Seoul-based label’s fearless aesthetic to an international audience. After the success of their Korea-exclusive capsule earlier this year, the partnership now evolves into a full head-to-toe collection that reflects shared values of creativity, confidence, and individuality.

Founded in 2018, Thug Club emerged from the dynamic mix of hip-hop and chopper bike culture. The brand draws inspiration from the raw texture of everyday life, channeling it into a distinctive design language that resists conformity. Through its work, Thug Club has shaped a global community centered on authentic self-expression and freedom in style. Its irreverent approach challenges the norms of fashion, while its signature details, metal emblems, structured silhouettes, and layered materials, define its visual strength.

© adidas
adidas Originals x Thug Club FW25
© adidas

For Fall Winter 2025, adidas Originals x Thug Club redefines sportswear with a sense of rebellion rooted in Korean streetwear. The collection explores new interpretations of athletic tradition by infusing medieval and fencing influences.

The Superstar Boot Luxe TB transforms one of adidas’ most recognizable icons into a contemporary artifact, featuring a custom shell-toe, leather upper, and a polished metal emblem. The GSG9 Boot follows with an updated construction defined by an asymmetric toe cap and a layered mix of overdyed suede, leather, and cordura. A metal Thug Club emblem completes the look, reinforcing the connection between identity and craftsmanship.

adidas Originals x Thug Club FW25
© adidas
© adidas

The apparel selection continues the fencing-inspired theme. Washed hoodies, sweatpants, and t-shirts carry a lived-in texture, while trackpants, tracktops, and jackets reinterpret classic adidas silhouettes with new energy. Each piece bears Thug Club’s signature emblem, creating a consistent thread throughout the lineup. The collection also includes a washed cap detailed with faux-leather Three Stripes and a padded bag designed with utility and attitude in mind.

The adidas Originals x Thug Club Fall Winter 2025 collection releases globally on October 20th through adidas’ website, Confirmed, and select retailers. The launch will also feature select Korea-exclusive pieces, nodding to the brand’s origins while connecting its creative vision to a worldwide audience.

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Tags: ad campaignadidascollaborationsFW25sneaker releasessneakerssportswear
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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