Nike and London-based label KNWLS present an eight-piece collection for women built around strength, comfort, and design. The capsule connects performance materials with KNWLS’ sculptural approach, bringing together elements of athletic function and high-fashion form. Each piece carries the label’s sense of structure and detail.
Charlotte Knowles, co-founder of KNWLS, describes the collaboration as an exploration of how women wear sport-inspired clothing. “Sportswear is so transitional. I want to play badminton in something comfortable and still feel attractive and reflective of my style,” she says. That idea shaped a collection created for versatility and ease, bridging athletic performance and everyday wear.
Among the key pieces is the Scythe corset, which draws inspiration from the Nike FE/NOM Flyknit sports bra and uses the same yarns found in Nike Flyknit footwear. This is the first time this technology appears in apparel. The corset features an exaggerated hem, lace-up detailing, hook-and-eye closures, and a back zipper. It reflects KNWLS’ sculptural construction applied to Nike’s technical framework.
The Ghost top and pant continue that dialogue between fashion and performance. Both are made using circular knit construction and Asutex dyeing for rich color and durability. The Ghost top includes graphic cutouts that increase breathability and visual structure, while the pant adds a subtle flare, recalling KNWLS’ signature proportions.
The Storm top, crafted from bleached plaid Dri-FIT fabric, includes a fitted waist and side button fastenings. The Joan twinset pairs a cropped hooded jacket with a double-layer skirt and interior short. The plaid fabric incorporates reflective thread, while contrast seam taping echoes KNWLS’ corsetry. The Razr Run bag reworks a KNWLS design in nylon and leather with a rubber base referencing Nike’s original waffle outsole.
The Air Max Muse reinterprets Nike’s footwear language through KNWLS’ aesthetic. The shoe combines elements of ballet flats, vintage football trainers, and the label’s Fang boots. A sculpted toe and dynamic sole give it a firm profile, while quilting and light spray artwork create layered texture and depth. “We used Flyknit sneaker technology to create a structured corset and developed fully-fashioned knitwear tops and leggings. For the Air Max Muse, we created a molded TPU toe inspired by our Raptor boots, resulting in a completely new trainer silhouette,” Knowles adds.
The campaign features Nike athlete Imani-Lara Lansiquot, model Soo Joo Park, dancer Evgenia Nirka, and artists Crystallmess and VTSS. Together, they reflect the individuality and energy that define the collaboration.
