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PUMA and JJJJound Explore Off-Court Minimalism

The collaboration focuses on relaxed design inspired by off-court moments and legacy sportswear.

October 27, 2025
in Ad Campaigns, Capsule Collections, Puma, Sneakers, Sportswear
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PUMA x JJJJound Capsule
Courtesy of Puma

PUMA and Montreal-based design studio JJJJound introduce their latest collaboration, a study in understated sportswear that moves beyond performance toward comfort and ease. This limited release revisits iconic silhouettes through minimalist construction, designed for those who have stepped off the court yet retain an appreciation for form and precision.

The collection includes footwear and apparel crafted to feel both familiar and new, grounded in texture, proportion, and material quality. Three footwear models define the capsule: two tonal versions of the PUMA Speedcat and one reworked PUMA Suede.

PUMA x JJJJound Capsule
Courtesy of Puma

The Speedcat appears in smooth Italian leather, available in tonal black and tonal brown. Its low profile and sleek finish create a sense of effortless continuity between sport and lifestyle. The navy PUMA Suede, a continuation of previous JJJJound collaborations, maintains the brand’s commitment to detail and simplicity. Subtlety drives the collection’s visual language, logos are debossed or entirely removed, color palettes remain restrained, and every texture is purposeful.

“We gravitate toward products that don’t need explanation, things that feel familiar but strangely untouched,” shares the JJJJound team. “It’s about living with clarity, not needing to prove anything. The collection reflects that attitude.”

Courtesy of Puma
Courtesy of Puma

The apparel completes the collection with a nod to early 2000s golf culture, a recurring reference for JJJJound’s approach to sportswear. A jacquard long-sleeve polo features a repeating motif, paired with matching T7 track pants accented by a bold side stripe. The combination recalls the quiet sophistication of leisurewear once seen around the clubhouse, where sport met style in its most effortless form.

PUMA and JJJJound continue their dialogue through refined design and proportion, keeping classic shapes relevant with quiet restraint. The PUMA x JJJJound collection is now available on JJJJound’s website, with a wider release set for November 8, 2025, at selected PUMA retailers.

Tags: ad campaignscollaborationsJJJJoundpumasneaker releasessneakerssportswear
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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