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Wales Bonner Reinvents adidas Originals Classics for FW25

The collection evolves adidas icons through satin finishes, structured cuts, and sculptural reinterpretations of sport.

October 28, 2025
in Ad Campaigns, adidas, Celebs, Fall Winter 2025 Campaigns, Sneakers, Sportswear, Wales Bonner
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Wales Bonner x adidas Originals FW25
Courtesy of adidas

adidas Originals and Wales Bonner return with their FW25 collection, extending their shared exploration of athletic heritage and cultural expression. The partnership once again transforms sportswear into a refined study of design, presence, and material character.

This season, Wales Bonner draws on athletic formality to reinterpret adidas’ language through a lens of precision. The designer balances sport and tailoring, reshaping familiar silhouettes into structured garments with quiet confidence. Tracksuits, blousons, and jerseys adopt sharper lines and richer textures, while each detail feels intentional. Accessories underscore this focus, as two leather bowling bags reinterpret vintage sports aesthetics into sculptural, modern forms.

Wales Bonner x adidas Originals FW25
Courtesy of adidas
Courtesy of adidas

Footwear remains central to the collaboration’s narrative. The WB Karintha Lo, now in satin, marks its third appearance, continuing its evolution as a defining design within the series. The shoe’s earlier versions in suede and sequins now find contrast in this latest satin iteration.

Reworked Trefoil icons extend the collection’s vision. The WB Japan, presented in lavender, channels a calm energy linked to the color’s historical associations with serenity. The WB Superstar connects directly to adidas’ core identity, infusing its sport roots with contemporary refinement. Meanwhile, the WB Adilette stands out through artisanal detailing that redefines the house classic without losing its relaxed purpose.

Wales Bonner x adidas Originals FW25
Courtesy of adidas
Courtesy of adidas

The accompanying campaign, photographed by Chris Rhodes, introduces a cast defined by individuality. Gene Gallagher, Alva Claire, Shim Mheuka, and Bebe Parnell bring their own narratives into each frame, translating the collection’s essence through movement and attitude.

adidas Originals by Wales Bonner Fall Winter 2025 will launch globally on October 31 online, the Confirmed app, and select retailers.

View Gallery 18 images
Tags: ad campaignsadidascollaborationscollectionsFW25menswearsneakerssportswearwales bonnerWomenswear
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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