Tiffany & Co. opens the holiday season with a new campaign led by actress Anya Taylor-Joy, who continues her role as a global ambassador for the House. Shot in Los Angeles, the campaign includes a film by Jonas Lindstroem and stills by fashion photographer Carlijn Jacobs, setting the tone for a narrative built around the idea that love takes many forms and each one deserves recognition. The film follows Taylor-Joy as she traces a ribbon wrapped around the iconic Tiffany Blue Box, using it as a physical thread that links moments of gifting and affection in different cities.
JEWELRY
The story begins in New York, the birthplace of the House, before moving to London and Tokyo, where Taylor-Joy witnesses exchanges of gifts that express romantic love, family bonds, friendship, and self-affirmation. The film ends back in Manhattan, outside The Landmark, with snow falling as she delivers the closing voice-over: “And whether shared with another or with ourselves, love, in all its facets, is the most precious gift of all.”
Throughout the campaign, Taylor-Joy wears selected pieces from Tiffany Icons, including HardWear, Lock, T, Knot, and the newest Bird on a Rock designs.
Tiffany & Co. pieces represent a distinct expression of love and personal meaning. HardWear, based on a 1962 design, speaks to someone drawn to strong shapes and polished links accented with diamonds. Lock takes its form from an 1883 padlock and suits those who want jewelry with protective symbolism and clean lines. T, introduced in 1975, reflects graphic structure through its linear shapes and pavé details, ideal for someone with a preference for modern geometry. Knot reinterprets an 1889 bow and resonates with people who value emotional connection expressed through sculpted gold and diamonds. Bird on a Rock, first created by Jean Schlumberger in 1965 and now expanded under Chief Artistic Officer Nathalie Verdeille, appeals to buyers who look for vibrant gemstones, craftsmanship, and high jewelry artistry.
Anya Taylor-Joy’s narrative ties each scene back to a simple idea: gifts matter because of the feeling attached to them, and the brand frames the Blue Box as a reminder that every gift carries its own meaning, shaped by the love behind it.
