SKIMS welcomes the holiday season with a warm and personal campaign starring Nara Smith, Lucky Blue Smith, and their three children. Captured by photographer Cass Bird, the imagery conveys a sense of warmth and connection that defines both the Smith family and the brand.
HOLIDAYS
Known for her candid style, Bird photographs the family in intimate moments, cozy mornings, festive evenings, and quiet time spent together. The campaign captures the atmosphere of comfort and familiarity that SKIMS represents, emphasizing softness, closeness, and simplicity during the holidays.
Now available to shop, the Holiday Shop includes SKIMS’ signature range of comfortable and festive pieces for the entire family. Cotton Rib underwear and sleepwear bring everyday comfort, while Cotton Fleece loungewear sets and unisex items such as slippers, robes, and sleep masks create a relaxed mood at home.
“I love how our holiday campaigns bring families together, and this year, I’m thrilled to spotlight Nara and Lucky Blue Smith and their kids,” said Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS. “Their natural warmth and joy really shine through in this campaign, and the Holiday Shop captures that same effortless comfort and festive spirit for everyone.”
For those seeking something more refined, the shop also features Romance Lace, Fits Everybody Lace, and Silk collections, introducing a touch of luxury. The Ultimate Rhinestone Push-Up and Feather-Trim Loungewear add a festive accent to the season, while SKIMS Sleep for kids completes the offering with soft, playful designs ideal for holiday mornings and bedtime routines.
“The holidays for us are about slowing down and making the ordinary feel meaningful,” said Nara Smith. “We spend so much time at home with the kids this time of year, and these pieces are perfect for that. They’re soft, beautiful, and easy to live in.”
Lucky Blue Smith added, “Shooting this campaign felt really natural. It felt like a genuine reflection of how we spend the holidays – relaxed, together as a family. That’s what I love about SKIMS. It fits into everyday life.”
REALTED: SKIMS Opens Its 2025 Holiday Shop
The SKIMS Holiday Shop brings together cozy essentials, festive pieces, and elegant designs for every occasion this season. From loungewear to elevated evening options, the collection makes it easy to enjoy the holidays in comfort and style. The SKIMS Holiday Shop is now available in stores and online.
