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Thom Browne Launches Holiday 2025 Capsule Collection

Hector, the designer’s dachshund muse, leads the narrative of the Holiday 2025 collection.

November 18, 2025
in Ad Campaigns, Capsule Collections, Holiday Season, Thom Browne
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Thom Browne Holiday 2025
Courtesy of Thom Browne

Thom Browne presents the Holiday 2025 collection through a campaign built around Hector’s ten-year milestone, shaping the season with a capsule centered on the art of gifting. Hector Browne leads the narrative across pieces created specifically to honor the anniversary, setting the tone for a winter story guided by character and detail. The campaign positions Hector as the figure moving through snow, unboxing parcels and brushing them off with occasional mischief.

Thom Browne Holiday 2025
Courtesy of Thom Browne

The capsule crafted for the anniversary focuses on pieces where Hector appears across knitwear, leather goods, and limited-edition accessories. Cashmere cardigans feature snowy scenes where Hector takes on a central role, while merino wool crewneck pullovers introduce him near a gingerbread house stitched into the fabric. His silhouette appears again across pebble-grain leather wallets, giving the small goods a consistent identity that ties back to the anniversary theme. The capsule reaches its peak with two special-edition Hector bags created for the occasion. One presents Hector in silk-twill pajamas printed in toile, and the other places him in a black tuxedo.

Courtesy of Thom Browne
Courtesy of Thom Browne

These pieces form the core of the Holiday 2025 capsule, yet the broader collection extends the season’s focus through a set of objects and attire positioned as winter keepsakes. Baccarat champagne coupes and silver Christofle ice buckets carry four-bar detailing that aligns them with the brand’s codes. The collection continues with black-tie suiting finished in ribbon tweed and scenic toile, paired with matching trainers designed for a cohesive look.

Courtesy of Thom Browne

Knitted merino wool beanie and scarf sets add a practical note to the lineup, rounding out the holiday selection with items that support the season’s colder climate. These elements create a clear progression through the collection, where clothing, accessories, and objects form a complete set of winter gifts.

Thom Browne’s Holiday 2025 collection, including the Hector anniversary capsule and its accompanying objects, is now available through the brand’s website, retail stores, and select global partners.

View Gallery 17 images
Tags: ad campaignscapsule collectionscollectionsHoliday 2025holiday seasonthom browne
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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