• Latest
Adidas

Yamal and Bellingham Front Adidas Spring 2026 Predator and F50

January 8, 2026
Skepta Joins Casablanca SS26 Friends and Family Campaign

Skepta Joins Casablanca SS26 Friends and Family Campaign

February 25, 2026
Reebok Engine A 26

Reebok Launches Engine A 26 Basketball Performance Shoe

February 25, 2026
PUMA Suede

PUMA x Charles F. Stead Suede Drops February 28

February 25, 2026
JOOPITER Reveals Sébastien Jondeau Archive From Life With Karl Lagerfeld

JOOPITER Reveals Sébastien Jondeau Archive From Life With Karl Lagerfeld

February 25, 2026
Adidas Adizero Dropset Elite

Adidas Unveils Adizero Dropset Elite Hybrid Shoe

February 25, 2026
THOMAS SABO

Thomas Sabo Introduces New Jewellery Collections in Berlin

February 25, 2026
Nike Pegasus 42

Nike Introduces the Pegasus 42 Running Shoe

February 25, 2026
Diesel Turns Disorder Into Design For Fall Winter 2026

Diesel Turns Disorder Into Design For Fall Winter 2026

February 25, 2026
Bottega Veneta Teases Winter 2026 Runway Show by Louise Trotter

Bottega Veneta Teases Winter 2026 Runway Show by Louise Trotter

February 25, 2026
PANGAIA Sets Its Milan Studio in Motion For Fall Winter 2026

PANGAIA Sets Its Milan Studio in Motion For Fall Winter 2026

February 25, 2026
&Pierre Designs Georgian Bay Beach House for Year-Round Coastal Living

&Pierre Designs Georgian Bay Beach House for Year-Round Coastal Living

February 25, 2026
Global Markets

Cross-Border Financial Design: How Global Markets are Shaping the Future of Wealth Management

February 25, 2026
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Yamal and Bellingham Front Adidas Spring 2026 Predator and F50

The new adidas campaign frames football’s control-versus-chaos divide through Predator and F50 boots

January 8, 2026
in Ad Campaigns, adidas, Sneakers, Spring Summer 2026 Campaigns
1
Share on FacebookShare on Twitter
Adidas
©ADIDAS

Adidas launches its Spring Summer 2026 football boots with updated Predator and F50 models, supported by a campaign that asks players to define their playing identity. The concept places control and chaos in direct contrast, using two of the game’s most visible young figures, Jude Bellingham and Lamine Yamal, as opposing reference points.

SNEAKERS

The Predator Elite Fold-Over Tongue focuses on command and accuracy. adidas equips the boot with NANOSTRIKE+, a redesigned mesh upper that combines softness, light weight, and integrated grip zones. The fold-over tongue creates a consistent striking surface, while the STRIKEFRAME soleplate supports traction and rotational agility. POWERSPINE runs along the sole to reinforce midfoot stability during shooting. Visually, the boot pairs a red forefoot with a white midfoot and heel, finished with the three stripes that recall the Predator Precision shape.

ADIDAS
©ADIDAS
ADIDAS
©ADIDAS

The F50 Elite takes a different direction, built for speed and instinctive play. The new colorway starts with a lucid lemon heel and transitions into white through the forefoot. A FIBERTOUCH upper delivers lightweight support with cushioning applied selectively. adidas adds SPRINTWEB 3D texture to assist ball contact, while the COMPRESSIONFIT tunnel tongue locks the foot in place. SPRINTFRAME 360 supports acceleration and directional changes.

The campaign stages Bellingham and Yamal as opposing forces. Bellingham represents control through rhythm and authority on the pitch, while Yamal represents chaos through instinctive attacking play and risk-taking. The narrative guides players toward a personal decision between Predator and F50.

Sneakers
©ADIDAS
ADIDAS
©ADIDAS

According to Sam Handy, General Manager of Football at adidas, the campaign deliberately centers on a long-running debate within football culture. He explains that the boots represent opposing forces within the modern game, speed and control, and that the brand aims to give players a clear way to express how they approach football, from grassroots level to professional competition.

Bellingham describes the Predator as a tool that allows him to dictate tempo and manage decisive moments on the ball. He connects the boot to his preference for composure, timing, and control when shaping play and delivering passes under pressure.

Football
©ADIDAS
Football
©ADIDAS

Yamal frames the F50 as a platform for risk and unpredictability. He links the boot to confidence in taking chances, breaking patterns, and acting instinctively within structured systems, encouraging players to trust those moments when opportunity appears.

On the pitch, Predator will feature on players including Jude Bellingham, Trent Alexander-Arnold, Pedri, Alessia Russo, and Aitana Bonmati. The F50 will appear on Lamine Yamal, Ousmane Dembélé, Florian Wirtz, Vicky Lopez, and Trinity Rodman.

The Predator Elite Fold-Over Tongue (€280) and F50 Elite (€270) are available from January 8, 2026, at adidas.com and selected adidas retailers.

View Gallery 43 images
Tags: ad campaignsfootballsneaker releasessneakers
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

Related Posts

Skepta Joins Casablanca SS26 Friends and Family Campaign
Ad Campaigns

Skepta Joins Casablanca SS26 Friends and Family Campaign

February 25, 2026
Reebok Engine A 26
Reebok

Reebok Launches Engine A 26 Basketball Performance Shoe

February 25, 2026
PUMA Suede
Puma

PUMA x Charles F. Stead Suede Drops February 28

February 25, 2026
Adidas Adizero Dropset Elite
adidas

Adidas Unveils Adizero Dropset Elite Hybrid Shoe

February 25, 2026

Comments 1

  1. nyle says:
    2 months ago

    damnnnnn its so cool 😎

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.