• Latest
Adidas

Yamal and Bellingham Front Adidas Spring 2026 Predator and F50

January 8, 2026
Louis Vuitton Spring Summer 2027 Men’s Pre-Collection: The Travelling Man

Louis Vuitton Spring Summer 2027 Men’s Pre-Collection: The Travelling Man

May 29, 2026
DORIC ORDER: Bad Bunny Sold the Revolution to Zara

DORIC ORDER: Bad Bunny Sold the Revolution to Zara

May 29, 2026
FIFA WORLD CUP 2026

Adidas and Coca-Cola Team Up for FIFA WORLD CUP 2026

May 29, 2026
Nike Book 2 McDonald's

Nike Book 2 McDonald’s Set to Arrive on June 2

May 29, 2026
Caitlin Clark Coconut Milk

Nike Kobe 5 Protro x Caitlin Clark Coconut Milk Drops June 2

May 29, 2026
Ariana Grande Opens “Petal” With “Hate That I Made You Love Me”

Ariana Grande Opens “Petal” With “Hate That I Made You Love Me”

May 29, 2026
Gucci Becomes Alpine F1 Team Title Partner in 2027

Gucci Becomes Alpine F1 Team Title Partner in 2027

May 29, 2026
SKIMS Launches Ultimate T-Shirt Bra With Amelia Gray

SKIMS Launches Ultimate T-Shirt Bra With Amelia Gray

May 29, 2026
Manlin Zhang

Manlin Constructs Perceptual Systems at the Interstice of Art and Science

May 29, 2026
INTERVIEW: Bethany Antonia Takes The Stage

INTERVIEW: Bethany Antonia Takes The Stage

May 28, 2026
Kids of Immigrants

Nike T90 x Kids of Immigrants Mule Launches Today

May 28, 2026
Kith Adidas Footwear

Kith and Adidas Football Honor Messi With Six New Shoes

May 28, 2026
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Yamal and Bellingham Front Adidas Spring 2026 Predator and F50

The new adidas campaign frames football’s control-versus-chaos divide through Predator and F50 boots

January 8, 2026
in Ad Campaigns, adidas, Sneakers, Spring Summer 2026 Campaigns
1
Share on FacebookShare on Twitter
Adidas
©ADIDAS

Adidas launches its Spring Summer 2026 football boots with updated Predator and F50 models, supported by a campaign that asks players to define their playing identity. The concept places control and chaos in direct contrast, using two of the game’s most visible young figures, Jude Bellingham and Lamine Yamal, as opposing reference points.

SNEAKERS

The Predator Elite Fold-Over Tongue focuses on command and accuracy. adidas equips the boot with NANOSTRIKE+, a redesigned mesh upper that combines softness, light weight, and integrated grip zones. The fold-over tongue creates a consistent striking surface, while the STRIKEFRAME soleplate supports traction and rotational agility. POWERSPINE runs along the sole to reinforce midfoot stability during shooting. Visually, the boot pairs a red forefoot with a white midfoot and heel, finished with the three stripes that recall the Predator Precision shape.

ADIDAS
©ADIDAS
ADIDAS
©ADIDAS

The F50 Elite takes a different direction, built for speed and instinctive play. The new colorway starts with a lucid lemon heel and transitions into white through the forefoot. A FIBERTOUCH upper delivers lightweight support with cushioning applied selectively. adidas adds SPRINTWEB 3D texture to assist ball contact, while the COMPRESSIONFIT tunnel tongue locks the foot in place. SPRINTFRAME 360 supports acceleration and directional changes.

The campaign stages Bellingham and Yamal as opposing forces. Bellingham represents control through rhythm and authority on the pitch, while Yamal represents chaos through instinctive attacking play and risk-taking. The narrative guides players toward a personal decision between Predator and F50.

Sneakers
©ADIDAS
ADIDAS
©ADIDAS

According to Sam Handy, General Manager of Football at adidas, the campaign deliberately centers on a long-running debate within football culture. He explains that the boots represent opposing forces within the modern game, speed and control, and that the brand aims to give players a clear way to express how they approach football, from grassroots level to professional competition.

Bellingham describes the Predator as a tool that allows him to dictate tempo and manage decisive moments on the ball. He connects the boot to his preference for composure, timing, and control when shaping play and delivering passes under pressure.

Football
©ADIDAS
Football
©ADIDAS

Yamal frames the F50 as a platform for risk and unpredictability. He links the boot to confidence in taking chances, breaking patterns, and acting instinctively within structured systems, encouraging players to trust those moments when opportunity appears.

On the pitch, Predator will feature on players including Jude Bellingham, Trent Alexander-Arnold, Pedri, Alessia Russo, and Aitana Bonmati. The F50 will appear on Lamine Yamal, Ousmane Dembélé, Florian Wirtz, Vicky Lopez, and Trinity Rodman.

The Predator Elite Fold-Over Tongue (€280) and F50 Elite (€270) are available from January 8, 2026, at adidas.com and selected adidas retailers.

View Gallery 43 images
Tags: ad campaignsfootballsneaker releasessneakers
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

Related Posts

FIFA WORLD CUP 2026
Ad Campaigns

Adidas and Coca-Cola Team Up for FIFA WORLD CUP 2026

May 29, 2026
Nike Book 2 McDonald's
Nike

Nike Book 2 McDonald’s Set to Arrive on June 2

May 29, 2026
Caitlin Clark Coconut Milk
Nike

Nike Kobe 5 Protro x Caitlin Clark Coconut Milk Drops June 2

May 29, 2026
SKIMS Launches Ultimate T-Shirt Bra With Amelia Gray
Ad Campaigns

SKIMS Launches Ultimate T-Shirt Bra With Amelia Gray

May 29, 2026

Comments 1

  1. nyle says:
    5 months ago

    damnnnnn its so cool 😎

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.