Alexander Díaz Andersson‘s multidisciplinary studio ATRA has unveiled ATRA FORM, a new gallery space on Clarkson Street in New York, located between SoHo and the West Village in the former Vito Schnabel Gallery. The inaugural installation, on view through March 1, 2026, presents a spatial reading of the ATRA universe, bringing together works from different moments, scales, and conceptual logics alongside new pieces that extend the studio’s material and formal language.
Design as Architectural System
ATRA FORM positions itself as a platform for spatially assertive collectible design, treating furniture not as isolated objects but as integral components of larger architectural and conceptual systems. The approach reflects Díaz Andersson’s belief that the boundaries between design, architecture, and holistic practice are not just porous but fundamentally interconnected.
“This gallery allows us to explore where design, architecture, and holistic practice intersect,” shares Díaz Andersson. “It provides a space to test ideas, observe how visitors engage with objects and space, and gather insights that will inform our future projects.“
The gallery functions as both exhibition space and research laboratory, a site for experimentation, collaboration, and the kind of research-driven design that resists easy categorization. It offers a platform for engagement with collectors, architects, developers, and cultural institutions shaping how design is commissioned, contextualized, and understood on an international scale.
The Works
The inaugural presentation brings together signature pieces alongside works currently in development. The Chronos Hanging Vertical Light Sculpture draws inspiration from celestial bodies, while the Nova Chair glows in fiberglass with an almost otherworldly presence. The Beluga Lounge Chair pairs cream wool velvet with aged brass details, balancing softness with industrial precision.
MOST RECENT INTERIOR DESIGN STORIES
Pedro Reyes’ Pyramid Chair, first presented at Design Miami Paris in 2025, makes its New York debut alongside the Atlas Continuum Table in green lacquer. The monumental Behemoth commands attention as a version of the Margot sofa upholstered in long-haired Mongolian sheep fur, a statement piece that embodies the tension between raw materiality and refined form that defines ATRA’s practice.
The Morphus Experience Lab
Launching alongside the exhibition is ATRA FORM‘s collaboration with Morphus, a biohacking portal and instrument utilizing VLS technology. Integrated into the architectural language of the gallery itself, the Morphus Experience Lab functions as a site where design, technology, and holistic practices converge. Designed to exist naturally within a domestic environment, Morphus invites visitors into an experiential journey focused on introspection, mental clarity, and awareness.
The collaboration signals ATRA’s expanding interest in how design can facilitate not just aesthetic experience but physical and mental wellbeing, positioning furniture and spatial design as tools for holistic living.
Alexander Díaz Andersson
Raised in Sweden, educated in Spain, and now based between Mexico City and Los Angeles, Díaz Andersson brings nearly two decades of hands-on experimentation to his practice. His trajectory spans furniture-making in the family business on the Yucatán Peninsula to founding ATRA in 2014, developing a design language that balances sculpture and utility, chaos and control.
His work synthesizes Scandinavian restraint, Japanese minimalism, Italian modernism, and organic natural forms into something distinctly his own. The studio’s ATRA 2100 series, introduced at Design Miami 2021, earned Best in Show for its Curio presentation and has since traveled internationally, from Salone del Mobile 2024 to Nomad Capri and a Paris pop-up. In 2024, Díaz Andersson received the Prix Versailles “Best Restaurant Design” award for ILIS in New York City. Earlier last year, Alexander set down with us to talk about the special edition of the Beluga Sofa for ARCHISCENE magazine.
Looking Forward
ATRA FORM in New York represents a new chapter for the studio, an ongoing experiment testing where design, architecture, technology, and holistic practices overlap. The gallery emphasizes long-term relationships with collectors, architects, designers, and developers who engage with design as a component of spatial and conceptual frameworks rather than mere decoration.
The commitment running through ATRA’s work remains consistent: creating objects and spaces that outlive trends and resist obsolescence, conceived to remain relevant a century from now.
Discover more in our gallery:
ATRA FORM Gallery 43 Clarkson Street, New York, NY 10014 Open Wednesday through Sunday, 12-6 PM By appointment On view through March 1, 2026
