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PUMA x _J.L-A.L_ Build Modular Footwear and Apparel System

The collaboration centers on the sculptural CELL Geo silhouette alongside a garment system built for movement and material response.

March 18, 2026
in Ad Campaigns, Bags, Puma, Sneakers
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PUMA x _J.L-A.L_
Courtesy of PUMA

PUMA partners with _J.L-A.L_ to introduce a collection of footwear and uniform-inspired apparel shaped by performance and structure. The collaboration develops as a modular system of garments designed for movement within real-world environments. At its core sits the CELL Geo sneaker, first shown at Paris Fashion Week in June 2025 and now approaching release after months of anticipation.

SNEAKERS

The CELL Geo anchors the collection with a defined geometric direction that revisits the language of CELL cushioning for 2026. The sneaker arrives in two patent leather colorways titled Ombré and Midnight. Each pair evolves through wear, as the upper layer gradually fades to reveal a gradient surface that shifts over time. This process creates variation across individual pairs, allowing each shoe to develop its own visual outcome.

PUMA x _J.L-A.L_
Courtesy of PUMA
Courtesy of PUMA

Beyond footwear, the collection extends into a focused range of garments that maintain the same structural approach. A jacket, pants, T-shirt, and baseball cap form the apparel offering, each designed with attention to functionality and movement. The pieces use anatomical cutlines that follow the body, allowing for fluid motion without excess material.

PUMA x _J.L-A.L_
Courtesy of PUMA

A hobo bag completes the collection, adding a practical element that supports daily use. Designed for portability, the bag integrates into the broader system through its form and function. It provides storage while maintaining alignment with the collection’s modular structure, ensuring that each component operates as part of a cohesive set.

Courtesy of PUMA
Courtesy of PUMA

Truss Archive supports the release with a short documentary that will premiere on social media. The film explores the collaboration through behind-the-scenes access, focusing on the design process and development of the collection. PUMA x _J.L-A.L_ will be available from March 21, 2026, through PUMA website, PUMA flagship stores, and selected stockists.

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Tags: _J.L-A.L_ad campaignscollaborationspumasneaker releasessneakers
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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