PUMA unveiled a new collection featuring the Suede, one of its most iconic sneakers, reworked with premium materials from British tannery Charles F. Stead. The release keeps the familiar silhouette intact while introducing a different surface and finish through the use of English suede.
SNEAKERS
The palette features pastel shades, from lavender and pale blue through blush pink, butter yellow, soft orange, and light grey. Each pair follows a tonal approach, with the upper, laces, and Formstrip in the same color. This places attention on the suede itself and keeps the design consistent across the collection. A co-branded suede hangtag completes each pair, referencing the material behind the collaboration.
Charles F. Stead, founded in 1825, built its reputation through a tanning process that produces suede with a soft feel and a consistent finish. Shoemakers and designers have used its materials for decades, making it a recognized name in English suede production. Its involvement here brings a different level of material quality to the Suede.
The Suede has a long history within PUMA. The design dates back to 1968, when the original version, known as the Crack, appeared at the Olympic Games in Mexico City and gained attention during Tommie Smith’s medal ceremony. In 1973, Walt Frazier introduced his version, known as the Clyde, bringing the silhouette onto the basketball court.
The shoe later took the name Suede, referencing its upper, and entered new cultural spaces. B-boy crews and early hip-hop communities adopted it as part of their style, while skateboarders relied on its durability and grip. When it reached the United Kingdom during the 1980s, it appeared under the name States, reflecting its presence beyond the United States.
This release builds on that history through material and color. The pastel palette introduces a softer direction, while the use of Charles F. Stead suede refines the execution without changing the structure. The result keeps the identity of the Suede intact while presenting it through a different surface and finish.
The PUMA x Charles F. Stead Suede launches on April 1, 2026, through PUMA.com, PUMA flagship stores, and selected retailers.
