Zendaya extends her partnership with On into new territory, introducing her first co-created collection of footwear and apparel with the label. The project positions her within the design process itself, shaping a line that moves between performance and personal expression.
SPORTSWEAR
The collection develops through a clear approach to form. Silhouettes remain controlled and precise, while color and texture introduce variation without excess. On’s technical framework stays present throughout, yet the direction reflects Zendaya’s perspective on contemporary sportswear. The result holds a focused balance, where function supports a refined visual language built around ease and confidence.
This release arrives during a year that continues to expand Zendaya’s presence across film and fashion. Following her recent performance in The Drama and with Dune Part 3 set to follow, the project adds another layer to her ongoing output. Here, that visibility translates into design, where her role moves from subject to author.
The campaign builds a parallel narrative through film. Directed by Spike Jonze, the piece titled Shape of Dreams unfolds inside a constructed environment referred to as the Dream Lab. The setting operates as an imagined design space, where garments shift, stretch, and transform before settling into their final form. The film treats clothing as a moving element, emphasizing process over static presentation.
Still imagery by Sean Thomas extends this direction, offering a closer view of the collection’s material and structure. These images move behind the scenes, focusing on composition and detail while maintaining the same controlled tone established in the film. Together, the visual components frame the collection through both motion and stillness.
Zendaya developed the project alongside her long-time collaborator Law Roach, shaping a line that reflects a shared understanding of image and construction. She describes the starting point as a focus on confidence and ease, with each element building outward from that idea. The collaboration with Jonze adds another dimension, translating that intention into a visual system that moves across film and campaign imagery.
The collection will launch on April 16 through On’s website, introducing a new phase in the partnership. Positioned between performance wear and authored design, the project establishes a clear direction where technical precision meets a distinct point of view.
