Fashion house Brioni introduced Brioni Maestria for Spring Summer 2027 season, extending customization from tailoring to shirts, knitwear, footwear and small leather goods. The project lets clients choose fabrics, buttons, linings, combinations and technical specifications, while a dedicated service guides each decision toward individual style.
SPRING SUMMER 2027 MENSWEAR
Brioni Maestria works through two routes. Su Misura tailoring gives clients customization inside Brioni guidelines, while Alta Sartoria opens a higher level of personal expression and craft. Clients can select fabrics, buttons, linings, combinations and technical specifications, then take part in the creative process through a dedicated service model. Through this structure, Brioni shapes its full offer around personal choice and high level service.
The Spring Summer 2027 men’s collection carries the same idea into the season’s wardrobe. Brioni looks to Rome through color, lifestyle and couture codes, then translates those references into wearable elegance. The palette draws from the Roman gentleman’s daily life and surroundings, from the historic core of the city to the hazy countryside along the Appia Antica, days by the water and nighttime occasions. Rosso Roma, eucalyptus green, slate gray, travertine beige, column white, ochre, Trevi blue, midnight blue and coral give the collection a livable, polished tone.
Brioni continues its focus on color, innovation, high grade quality and the balance between Roman couture codes and modern nonchalance. From yarn to final stitch, the tailoring fits like a second skin and connects formal dressing with leisure. Each piece builds elegance through manners, poise and confidence, with references to charismatic style setters such as Marcello Mastroianni and Gianni Agnelli.
A clean, deconstructed silhouette guides key pieces. The unlined double breasted Soffio blazer uses slightly water repellent light nubuck and gold buttons. Another double breasted jacket uses low buttoning, an ultra light shoulder and Zefiro fabric, a silk, cashmere and linen blend. Brioni pairs it with a Trama knit polo shirt, giving the look a direct link between formality and sport.
For relaxed dressing, the collection introduces a shirt collared blouson in suede with alligator effect nubuck details. The signature Vagabond overshirt combines cashmere softness with suede suppleness and brings structure into a more casual layer. Brioni also develops utility through the unlined Sahariana jacket in wool and linen herringbone, which the house styles over a striped shirt.
The Travel Jacket continues that practical line in lightweight wool Hopsack with alligator print nubuck details. Brioni styles a Plume suit in Prince of Wales over a striped shirt and tricot tie, sharpening Roman elegance through an updated cut and jacket length. Brioni also reinterprets the Footglove lace up shoe from its archives, completing the season’s focus on craft, personal service and a full wardrobe shaped through choice.
Brioni presented its Spring Summer 2027 collection on Saturday, June 20, at Palazzo del Senato, during Milan Fashion Week.
