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Nike N7 Collection Honoring Indigenous Athletes Drops June 18

Madison Hammond and TJ Kahoalii star in Nike N7 campaign

June 1, 2026
in Ad Campaigns, Nike, Sportswear, Spring Summer 2026 Campaigns
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Nike N7
©NIKE

Nike introduces its summer 2026 N7 Collection with soccer-inspired apparel and footwear created in tribute to Indigenous communities. The release brings the N7 logo into a full kit of sportswear pieces, including a soccer jersey, shorts, training pieces, T-shirts, and two footwear styles. The collection arrives in the U.S. and Canada on June 18 through nike.com and select retail locations.

SPORTSWEAR

The new release connects soccer culture with Native textile traditions, using material references and colors inspired by the natural beauty of the Southwest. Nike applies these ideas to a group of complementary styles, including a training jacket with matching high-rise short, Max 90 T-shirts, a mesh soccer jersey, and a Club Flow short. Exclusive colorways of the Gato N7 and P-6000 N7 complete the collection, giving the apparel and footwear a full soccer kit format.

Nike N7
©NIKE
Nike N7
©NIKE

Madison Hammond leads the campaign alongside TJ Kahoalii. Hammond, a Utah Royals FC defensive midfielder, belongs to the San Felipe Pueblo, Katishtya, and the Navajo, Diné, tribe, and she is Black. She also became the first Native American athlete to compete in the NWSL. Her connection to the collection gives the campaign a direct link to Indigenous representation in professional soccer.

Hammond described the project as especially meaningful because Nike shaped the release around soccer and Southwest Native references during a major summer for the sport. She also connected the color palette to mountainous terrain, clay, and water, explaining that those elements hold meaning for her, her family, and her people. For Hammond, the collection reflects how Native communities form part of mainstream culture and how the design represents her in every aspect.

Nike N7
©NIKE
Sportswear
©NIKE

Lauren Thomas, Expert Designer, N7, Jordan Brand, and a member of the Mi’kmaq First Nations tribe, worked on the collection and credited Hammond’s role in the process. Thomas explained that Hammond brought openness to the design work, with many details coming from conversations about her sport, personal style, and the role her culture plays in her life.

The collection takes inspiration from Native textile traditions, including the art of rug making. Graphics throughout the pieces reflect the expressiveness of Native textiles through a soccer lens, while the N7 logo ties the collection to Nike’s long-running platform for Indigenous communities.

Sportswear
©NIKE
Sportswear
©NIKE

TJ Kahoalii also appears in the campaign. The soccer player, who is Tolowa Dee-Ni’ Nation and Kanaka Maoli, Native Hawaiian, joins Hammond in a release focused on Indigenous athletes and on visibility for the next generation of Indigenous youth in sport and culture.

The launch also connects to the N7 Fund. Nike supports nonprofits that serve Indigenous communities in North America through the fund, with CAF America administering grants. Since 2022, Nike has invested $625,000 in grants annually through the N7 Fund. Since 2009, Nike has directed $15.2 million to 324 organizations through the N7 Fund and other grants.

Sportswear
©NIKE
Sportswear
©NIKE
Sportswear
©NIKE

One supported nonprofit, the NB3 Foundation, carries a personal connection for Hammond. Her uncle, professional golfer Notah Begay III, founded the organization. Hammond grew up with the foundation and played on one of its teams with other girls from San Felipe Pueblo, an experience she described as impactful. Nonprofit organizations can apply for a 2027 N7 Fund grant beginning November 1, 2026.

Tags: ad campaignsnikesportswearss26
Ana Markovic

Ana Markovic

As Deputy Editor at DSCENE, Ana Markovic covers news in fashion, sport and entertainment, writes creative features, and interviews high-profile talent.

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Comments 1

  1. KellyInteriorDesigner says:
    2 months ago

    how long will this football thing last ? Cause i am already sick of every brand from Nike to Zara preparing a football collection drop! What on earth

dscene

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