Sunflower arrived in Florence with Collection 17, No Soundtrack, during Pitti Uomo 110, marking the Copenhagen brand’s first presentation in the city. The show took place at Maggio Musicale Fiorentino as a live runway performance, with the brand using the moment to introduce a more elevated expression while keeping its core intact. Founder Ulrik Pedersen framed the season around simplicity, comparing the approach to a Keith Richards riff: direct, clear and stripped of anything unnecessary.
SPRING SUMMER 2027
The collection returns to the elements that have shaped Sunflower since its launch: denim, suits, leather, knits and daily pieces. Pedersen described the brand’s foundation as real clothes, real people and real energy, filtered through rock music. For Florence, that idea shaped both the clothes and the presentation. The show avoided a standard runway format and unfolded like a live act. Copenhagen-based musicians August Rosenbaum and Jakob Littauer created and performed the soundtrack in real time as the cast entered the space.
Sunflower selected people with character and individuality, and the team sourced part of the cast directly from the host city. Pedersen said the brand felt a strong connection with Florence during its visits and chose to cast there instead of Milan. That decision gave the project a local pulse and helped turn the presentation into a meeting point between the brand’s Copenhagen circle and its first Florence audience.
Collection 17 refines familiar Sunflower shapes with a sharper line. Leather drives much of the season, from slim cropped biker jackets worn with matching leather trousers to versions styled with loose tailoring. Military-inspired leather parkas and full-length coats add a darker, cinematic note.
Tailoring moves leaner and longer. Double-breasted jackets take cues from the late 1990s and sit with slim trousers cut with extra length. New silk suiting fabrics soften the line and add movement. Sunflower also introduces footwear for the first time, with pointed cowboy boots from Italy in polished black leather and python finishes. The boots extend the brand’s language without changing its focus.
The collection continues through shiny silk shirts in strong shades including apple green and pink, slim ribbed henleys, washed military fishtail parkas and soft cashmere V-necks. Danish artist Benny Brankovich worked with the brand on the season’s prints, adding another connection to its creative network in Copenhagen.
Pedersen frames Collection 17 as Sunflower’s next chapter: grounded in the same foundation, yet sharper in expression. Founded in Copenhagen in 2018 by Ulrik Pedersen and Alan Blond, the brand builds menswear around denim, tailoring, leather, knitwear and everyday pieces designed to gain character with wear, with music continuing to shape its rhythm and attitude.
Sunflower presents the Collection 17 show as the CPHFW Special Project at Pitti Uomo 110. Copenhagen Fashion Week, Pitti Immagine and Sunflower joined forces on the project as part of Copenhagen Fashion Week’s 20-year anniversary program. Antonio Cristaudo of Pitti Immagine praised the brand’s clear identity and consistent product approach, while Copenhagen Fashion Week CEO Cecilie Thorsmark described Sunflower as independent, consistent and ready for a wider international audience.
