adidas Originals and Pharrell Williams introduce the VIRGINIA Adistar Jellyfish in Triple White, a new edition of the sculptural sneaker that extends their ongoing work on the adidas Adistar. The release follows several limited and global drops and arrives with a campaign starring adidas athlete Jeremiah Smith, one of college football’s biggest stars.
SNEAKERS
Smith brings the next generation of sport and culture into the campaign. His presence gives adidas Originals and VIRGINIA a direct connection to the energy around college football, while the shoe keeps the focus on Pharrell Williams’ creative language for adidas. The campaign places Smith inside the growing VIRGINIA project, where the adidas Adistar franchise gains a new shape, a new palette, and a new cultural frame.
Triple White follows a series of highly sought after releases for the VIRGINIA Adistar Jellyfish. The new color iteration continues the evolution of the adidas Adistar, one of adidas Originals’ most celebrated franchises. Since its debut, the silhouette has carried Pharrell Williams’ creative vision for VIRGINIA and turned the adidas Adistar into a sculptural sneaker. The design draws on innovation, boundless imagination, and cultural influence, while keeping the exaggerated identity that has defined the Jellyfish from its first release.
The colorway showcases the shoe’s exaggerated proportions and architecture in its purest form. The wave like midsole mimics a floating jellyfish, giving the sneaker the visual identity behind its name. The layered mesh upper and exoskeletal cage add depth and dimension, creating a sculptural build that matches the hyperbolic design language of VIRGINIA. The glow in the dark feature adds another visual element to the sneaker and completes the release’s distinct construction.
Footwear News named the VIRGINIA Adistar Jellyfish its 2025 Shoe of the Year, adding industry recognition to the demand around the model. After that honor, the silhouette continued to generate global demand through limited and global releases. Triple White enters that sequence as the latest chapter in the sneaker’s release story and gives the design a new all white reading.
Triple White also continues the growth of the VIRGINIA universe, the creative platform where Pharrell Williams works with adidas references through playful experimentation, cultural credence, and hyperbolic design. The release keeps the adidas Adistar franchise in focus while giving the Jellyfish a cleaner palette and a campaign led by one of college football’s most visible rising athletes.
adidas will release the VIRGINIA Adistar Jellyfish in Triple White on August 1, 2026. The shoe will retail for $300 and will reach select adidas retailers, the CONFIRMED app and adidas.com/pharrell.
