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SONGZIO Presents Fall 2026 Campaign Starring Heejin Choi

The Fall 2026 campaign explores femininity through sculptural silhouettes, fluid tailoring and the tension between strength and softness.

August 20, 2026
in Ad Campaigns, Celebs, Fall Winter 2026 Campaigns, Womenswear
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SONGZIO Fall 2026 Heejin Choi
Courtesy of SONGZIO

SONGZIO presents its Fall 2026 womenswear campaign, “Crushed. Cast. Constructed.”, photographed by Daniel Archer and starring the house’s global ambassador Heejin Choi. The campaign places the collection between fashion and fine art, with imagery shaped by painting, cinema and architectural composition.

AD CAMPAIGNS

Archer approaches the series through restrained portraiture and a close study of light. His images carry a painterly softness while maintaining an atmospheric intensity, allowing the clothes and Choi’s expressions to drive each frame. The campaign explores vulnerability, beauty and emotional ambiguity through imagery that feels intimate and dreamlike.

SONGZIO Fall 2026 Heejin Choi
Courtesy of SONGZIO

Choi brings a measured presence to the project. Known for her work in film and television, the Korean actress has developed a reputation for nuanced performances and an understated approach to style. Within the campaign, she becomes the emotional focus of SONGZIO’s Fall 2026 vision, communicating resilience, confidence and sensitivity through posture, expression and movement.

The collection revisits the turn of the twentieth century and the beginning of the machine age, when industry started influencing new ideas around form and design. SONGZIO connects that period to its “Order Disorder” philosophy and looks toward John Chamberlain’s crushed steel sculptures as a major reference.

Courtesy of SONGZIO

Chamberlain transformed industrial remnants into sculptural compositions defined by compressed metal, folds and physical tension. SONGZIO translates that energy into womenswear through sculptural outerwear, softly tailored separates, elongated proportions and flowing dresses. The brand folds, twists and reconstructs garments to create forms that shift between rigidity and softness.

RELATED: Songzio Turns to ATEEZ’s Seonghwa for Fall Winter 2026

Texture plays a major part throughout the collection. Draping, layering and tactile surfaces give the clothing depth while retaining a fluid quality.  The connection to Chamberlain appears most clearly in this treatment of volume and compression. His metal works turned discarded industrial materials into powerful sculptural forms. SONGZIO approaches fabric through a related interest in distortion, using folds and reconstruction to create garments that feel shaped by pressure and release.

Courtesy of SONGZIO

That approach also informs the collection’s view of femininity. SONGZIO starts from an empty canvas and builds emotion through silhouette, texture and movement. Tailoring becomes increasingly sculptural, while dresses and softer separates introduce fluidity into the same visual language. Imperfection becomes part of the collection’s definition of beauty, with each piece shaped through transformation rather than strict uniformity.

Based between Paris and Seoul, SONGZIO continues to develop womenswear through its dialogue between Eastern and Western influences, artistic experimentation and contemporary design. For Fall 2026, “Crushed. Cast. Constructed.” turns crushed steel, fluid fabric and controlled disorder into a study of modern femininity.

View Gallery 22 images
Tags: ad campaignscelebsFW26Songzio
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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