The iPhone 18 Pro and iPhone 18 Pro Max have arrived in Belgrade, with iSTYLE presenting the new models in Serbia almost simultaneously with their international launch. The event took place at the iSTYLE store in Ušće, where Sofija Milošević and Sanja Vučić switched on the first devices.
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Following a countdown, Milošević and Vučić activated the phones in two of the four available colors, Burgundy and Glacier, marking the official introduction of the new generation in Serbia. Guests and members of the media were among the first in the country to test the devices and explore their new features.
The latest Pro generation introduces updates across photography, video, performance and battery life. At the center of the camera system is a 48 MP Fusion main camera with an adjustable aperture, giving users greater control when shooting photographs and video.
Both models also feature a new 18 MP Center Stage front camera, designed to provide greater flexibility when framing images and video. The A20 Pro chip, paired with an updated cooling system, supports demanding tasks, gaming and AI functions.
Battery performance receives a significant update, with the iPhone 18 Pro Max offering up to 30 hours of use on a single charge. During the Belgrade presentation, Sanja Vučić focused on the battery improvements and their relevance to a schedule that requires extensive daily phone use.
The two Pro models retain different display sizes. The iPhone 18 Pro features a 6.3-inch Super Retina XDR display, while the iPhone 18 Pro Max uses a 6.9-inch Super Retina XDR display. Both support ProMotion technology with refresh rates of up to 120 Hz.
Apple introduces the models with a unibody aluminum construction and Ceramic Shield protection on both the front and rear. Four finishes are available: Black, Silver, Glacier and Burgundy.
The Belgrade launch continued later in the day at the iSTYLE store in Galerija, where photographer Miloš Nadaždin worked with the new iPhone 18 Pro and iPhone 18 Pro Max. Nadaždin photographed visitors using the devices, with each participant receiving a professional portrait from the session.
The presentation places Belgrade among the first cities to introduce the new generation of Pro devices, bringing the international iPhone launch to a local audience through two events focused on the phones’ photography and everyday capabilities.
