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Tradition & Innovation: Church’s x Miu Miu Fall Winter 2023 Collection

Tradition meets rebellion in the Miu Miu x Church's Autumn Winter fusion

August 24, 2023
in Ad Campaigns, Capsule Collections, Fall Winter 2023.24 Campaigns, Female Models, Lotta Volkova, Miu Miu, Shoes, Videos
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Church's Miu Miu
©Church’s/Miu Miu, Photography by Lengua

This Fall Winter, two iconic names in the world of fashion come together for an unforgettable collaboration: Miu Miu and Church’s. Miu Miu, known for its free-spirited charm, melds seamlessly with Church’s deep-rooted artisanal legacy. The collection  masterfully straddles the line between playfulness and sophistication, masculinity and femininity, the vintage and the modern.

A cornerstone of the collaboration’s promotional efforts is its compelling campaign, where still and moving visuals come together. The setting: an armchair, an emblem of ageless charm, draped in Miu Miu‘s archive fabric. Amidst this backdrop, models adorned in the latest Miu Miu apparel showcase the Church’s X Miu Miu brogue and double monk strap shoes, striking a balance between relaxation and elegance. The contrast is intentional; the collection challenges the orthodox, bringing a twist to conventional designs.

Church's Miu Miu
©Church’s/Miu Miu, Photography by Lengua
Church's Miu Miu
©Church’s/Miu Miu, Photography by Lengua
Church's Miu Miu
©Church’s/Miu Miu, Photography by Lengua

Diving into the details, the shoes stand out with their glossed brushed leather, available in versatile shades of black and tobacco. Each pair is meticulously crafted, with a wider and more rounded profile compared to the classic Church’s designs they’re inspired by. Swapping traditional leather for a non-slip, athletic rubber sole, the shoes ensure a lightweight feel without compromising on style. Classic patterned serrations are a nod to the original designs, while the embossed Miu Miu and Church’s X Miu Miu logos on the tongue, sides, and insoles add a touch of branded luxury.

Church's Miu Miu
©Church’s/Miu Miu, Photography by Lengua
Shoes
©Church’s/Miu Miu, Photography by Lengua
Shoes
©Church’s/Miu Miu, Photography by Lengua

Miu Miu’s hallmark — a dance between the age-old and the avant-garde — is strongly evident. Through this collaboration, what’s comforting and familiar is simultaneously cherished and disrupted, culminating in a fresh fashion statement. The Miu Miu x Church’s Autumn Winter 2023 collection celebrates fashion’s ability to reinvent and reimagine.

Models Rejoice Chuol and Annabelle Weatherly star in the CHURCH’S X MIU MIU Fall Winter 2023 campaign lensed by fashion photographer Lengua. In charge of creative direction was Edward Quarmby, with styling from Lotta Volkova.

Shoes
©Church’s/Miu Miu, Photography by Lengua
Shoes
©Church’s/Miu Miu, Photography by Lengua
Shoes
©Church’s/Miu Miu, Photography by Lengua
Shoes
©Church’s/Miu Miu, Photography by Lengua
Tags: ad campaignsfw23shoesVideos
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