KidSuper’s Colm Dillane returns to PUMA with a new collection that merges expressive artwork with classic football silhouettes. Known for his bold visuals and playful approach to fashion, Dillane infuses the collection with signature hand-drawn graphics, watercolor imagery, and oversized silhouettes. Each piece reflects the ongoing synergy between KidSuper’s artistic vision and PUMA’s deep-rooted football heritage.
The collection introduces fresh takes on key wardrobe staples, including a graphic jersey with vivid watercolor designs, a button-up shirt marked with KidSuper Studios’ handwritten branding, and a retro-inspired ringer tee. Cut-and-sew elements stand out through contrasting two-tone contour patterns, creating a distinct look across pieces like the windbreaker, progressive hoodie, and relaxed-fit shorts. The collection’s pants follow a loose, easygoing fit, reinforcing the balance between function and artistic expression.
Footwear plays a central role in the collaboration, bringing vintage aesthetics into a contemporary context. The Indoor Dstrsd features a worn-in look, frayed details, and a retro-inspired finish that nods to classic indoor football shoes. Meanwhile, the PUMA King Indoor arrives in faded tones, maintaining its signature gum sole for optimal grip. These elements honor PUMA’s storied archive while aligning with KidSuper’s playful take on fashion.
Accessories add another layer to the collection, with a logo BB Cap and a hiking-inspired backpack offering a utilitarian edge. These pieces tie into the broader theme of blending functionality with creative expression, reinforcing Dillane’s ability to rework sportswear into something unexpected.
The campaign offers a behind-the-scenes glimpse into KidSuper Studios, where creativity runs wild. Set in a fictionalized version of the studio, the visuals play with humor and chaos, capturing the unpredictable energy of Dillane’s artistic world. A lucky intern navigates a whirlwind of design, sport, and spontaneity, free shoes included. The lighthearted narrative reflects the collection’s playful spirit, reinforcing the connection between KidSuper’s expressive world and PUMA’s deep-rooted football DNA.
PUMA x KidSuper arrives on March 8, 2025, and will be available through PUMA.com, PUMA flagship stores, and select retailers.
