For Spring Summer 2025, Schiaparelli unveils a campaign that moves between elegance and provocation, captured through the lens of Drew Vickers. The campaign introduces the newest addition to Schiaparelli ’s accessories line: the Soufflé Bag. With its voluminous silhouette and signature gold anatomical hardware, the bag is both a bold fashion object and an extension of the House’s experimental spirit under Daniel Roseberry.
BAGS
Rendered in glossy grained leather and hand-painted suede, the Soufflé Bag appears in an array of saturated hues, sand, yellow, black, turquoise, and caramel. The finishes are as tactile as they are visual: some matte, some metallic, others sprayed for a smoky gradient effect. Whether worn tucked under the arm or grasped at the handle, the bag acts as a soft counterpoint to the body, with the exaggerated curve of its form pushing past traditional handbag proportions.
Drew Vickers’ photography captures this tension beautifully. Color shots lean into hyperreal texture and rich tones, while black-and-white frames nod to classic fashion portraiture with a surreal twist. There’s a narrative of transformation running through the images: a golden fishbone necklace slung across a bare back, sculptural heels caught mid-motion, and the Soufflé itself posed like a modern relic.
The campaign’s casting and styling underscore this approach. Clothes, where present, are sharply tailored or almost entirely absent, shifting attention to texture, silhouette, and material. High-gloss skin, slicked-back hair, and oversized hardware contribute to a mood that’s erotic, sculptural, and unmistakably Schiaparelli. The Soufflé doesn’t just complete a look, it initiates one.
Under Daniel Roseberry, Schiaparelli has reasserted itself as a place where fashion crosses into art. The Soufflé is no exception. It doesn’t rely on logos or standard shapes, instead carving out a space between softness and structure, luxury and strangeness. Its hammered gold hardware, a recurring signature in Roseberry’s work, grounds the form in anatomical symbolism, connecting the new bag to the House’s legacy.
With the SS25 collection, Schiaparelli continues to build a fashion language that defies convenience. The Soufflé bag may be functional, but it resists minimalism in favor of presence. It’s a visual declaration, a wearable sculpture, and a sign that Schiaparelli remains a house where form is always inseparable from fantasy.
