Tommy Hilfiger steers its latest fashion drop into cinematic territory with the release of the APXGP Collection, a limited-edition capsule tied to F1 The Movie. As the film gears up for its global debut in June 2025, the brand doubles down on its connection to motorsport, merging fashion, speed, and entertainment through a focused product line and a high-energy campaign fronted by actor Damson Idris.
Idris, who plays one of the lead roles in the film, also serves as a Tommy Hilfiger brand ambassador. His presence grounds the campaign in both narrative and personal momentum. After making a showstopping entrance at the Met Gala in an APXGP-branded car, Idris now appears in the campaign shot for the collection, channeling the same intensity and ease his character delivers on screen. “Tommy’s vision has always pushed culture forward,” he said, describing the collaboration as an authentic experience shaped by mutual energy and shared ambition.
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The APXGP Collection arrives at a time when motorsport continues to influence fashion beyond the paddock. As Formula 1 gains cultural traction, so does the style surrounding it. The capsule taps directly into this shift with pieces that translate racing codes into wearable form. Mechanic shirts feature moto-themed graphics, while a varsity-meets-moto jacket in vegan leather adds sport-inspired structure. Japanese denim appears in tailored form, and a merino knit polo introduces texture and restraint. The standout piece, a red quilted jacket modeled after Idris’ in the film, adds a direct connection to the character he plays, injecting cinematic energy into the offering.
Tommy Hilfiger’s interest in Formula 1 runs deep. As a young spectator watching races through the fences at Watkins Glen, Hilfiger absorbed the sport’s speed and visual identity early on. That interest later informed decades of collaboration with motorsport teams and personalities. He incorporated racing colors, logos, and cues into collections long before the current ‘motorcore’ trend gained traction. With the APXGP Collection, that long-running fascination enters a new phase, this time framed through the lens of film.
The timing of this collaboration aligns with the release of F1 The Movie, produced by Apple Original Films and distributed globally by Warner Bros. Pictures. The film hits international theaters starting June 25 and arrives in North American cinemas, including IMAX, on June 27. Tommy Hilfiger serves as the official fashion sponsor of the fictional APXGP racing team, led on-screen by Idris as Joshua Pearce and Brad Pitt as Sonny Hayes.
By building a wardrobe that supports both cinematic storytelling and real-world dressing, Tommy Hilfiger positions the APXGP Collection at the center of fashion’s current fascination with sport-influenced design. The brand avoids nostalgia and instead focuses on present-tense relevance. The pieces draw from the thrill of racing and filter that energy through clean shapes, dynamic materials, and a strong visual focus.
The collection launched on June 3, 2025, and is now available online, in global Tommy Hilfiger retail locations, and through selected wholesale partners. With this release, Tommy Hilfiger reinforces its role in what the brand defines as “fashiontainment” a convergence where storytelling, personal style, and competitive edge move in parallel.
