Apple TV+ prepares to unveil its long-awaited series from Vince Gilligan, the creator behind Breaking Bad and Better Call Saul. Nearly three years after securing the project, the streaming service dropped a teaser video with the tagline “Happiness is Contagious.” The teaser includes a countdown set to reach zero on Friday, July 25 at 8 p.m. UK time. Once the timer ends, Apple is expected to release the show’s first trailer.
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The series remains untitled, though production used the working name Wycaro 339. Rhea Seehorn leads the cast. She previously earned two Emmy nominations for her role in Better Call Saul and reunites with Gilligan for this project. Apple has already given the show a two-season order, and the series is expected to debut in 2025.
Gilligan spoke briefly about the series in a 2023 interview with Variety, revealing that it takes place in Albuquerque but with major differences. “The world changes very abruptly in the first episode, and then it is quite different,” he said. That shift sets the tone for the episodes that follow, and the changes drive the drama across the full arc. While Gilligan avoided setting expectations, he noted that the story reflects something that holds his interest.
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In 2022, Deadline described the show as a science fiction drama grounded in our reality, suggesting comparisons to The Twilight Zone. While the premise avoids direct moral messaging, it plans to explore human nature in ways that challenge assumptions. Apple has kept most details confidential, but early comparisons indicate a psychological slant similar to Gilligan’s past work, reimagined through speculative fiction.
A teaser poster arrived alongside the countdown. It reinforces the project’s direction without revealing much. The phrase “Happiness is Contagious” appears again, paired with stark visual design. Viewers can track the countdown on Apple TV’s YouTube page, where the cryptic tone continues to guide the rollout.
Apple picked up the show after multiple studios entered a bidding process. The early attention suggests high expectations, especially given Gilligan’s reputation for tightly written, character-driven drama. While the new project avoids direct links to Breaking Bad or Better Call Saul, it shares their focus on transformation and consequence.
With July 25 approaching, Apple prepares to move beyond hints and into formal promotion. The countdown marks a clear step toward public introduction, possibly with a trailer or title reveal.
