END. enters its 20th year as a leader in fashion, design, and sneaker culture with an exclusive release of the New Balance 2010 in the ‘Moonbeam’ colorway. The launch highlights the retailer’s two decades of curating a mix of global names, cult labels, and emerging designers for its international community.
SNEAKERS
The New Balance 2010 arrives in ‘Moonbeam’, a colorway available only through END. The design connects progressive aesthetics with the familiar codes of the Boston-based brand. At its foundation, the sneaker incorporates New Balance’s ABZORB sole unit, a feature remembered by fans of 2000s silhouettes. The sole creates a segmented appearance that adds character while grounding the shoe in performance design.
The upper builds on a palette of light cream tones, introducing subtle depth without straying from refinement. Nubuck panels sit alongside diamond-knit mesh, creating contrast in texture while maintaining visual clarity. Reflective accents deliver the unmistakable identity associated with New Balance, while the moulded ‘N’ logo asserts its presence on the side wall. Printed NB branding at the heel completes the design with measured detail.
END.’s focus with the release remains on exclusivity and presentation. By commissioning a unique colorway, the retailer underscores its role as a key partner for New Balance and as a connector of product and culture. The ‘Moonbeam’ design situates the 2010 model in a new light, referencing the past while aiming at the present moment in sneaker culture. The combination of texture, shape, and technology reflects a sneaker made to resonate with both collectors and casual wearers.
The release also underscores END.’s growth over twenty years. From its beginnings to its current presence in cities including Newcastle, Glasgow, Manchester, London, and Milan, the retailer has built an audience by offering carefully chosen names alongside independent talent.
The New Balance 2010 ‘Moonbeam’ is available exclusively through END. for $200 at their website and in flagship stores in Newcastle, Glasgow, Manchester, London, and Milan.
