For Fall Winter 2025, Willy Chavarria unveils Exactamente, a campaign and collection that positions the brand at the intersection of motion, intimacy, and unapologetic presence. The visual story, described as living pictures, is the first of its kind for the label, cinematic portraits shot by Danielle Levitt and animated by art director Jess Cuevas. It is Chavarria’s world captured in movement: portraits that breathe, command attention, and exude a quiet yet undeniable power.
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The FW25 collection itself extends the brand’s language of dualities, strength and softness, refinement and street, familiarity and disruption. Repetition of looks across the cast underscores the adaptability of the garments, each piece fluid enough to transcend gender, community, and convention. Oversized silhouettes, dropped shoulders, and wide-legged trousers mark Chavarria’s signature codes, while razor-sharp tailoring collides with the ease of sportswear. The result is a wardrobe that resists confinement, carrying both dramatic tension and effortless wearability.
This season is less about the static image of clothing and more about lived experience. Exactamente asks how the garments move, how they inhabit the body, and how they adapt to the rhythms of everyday life. The campaign’s structure reflects this ethos, stories told not by the people within Chavarria’s orbit: family, friends, neighbors, even the barista who begins the day’s routine. Each figure brings their humor, rhythm, and distinct energy to the clothes, animating them with authenticity.
Inspired by the cataloging lens of Ari Versluis and Ellie Uyttenbroek, the project celebrates the notion that clothing belongs to the wearer, not the designer. Luxury, in this context, is not pristine distance but closeness, irreverence, and lived intimacy. The campaign becomes a collective portrait of New York as much as it is a fashion presentation.
The FW25 collection reaffirms Willy Chavarria’s ability to navigate the tension between high fashion and cultural codes drawn from the street. By collapsing boundaries between subject and garment, staging and life, the designer reasserts his ongoing dialogue with identity, community, and the politics of presence.
With Exactamente, Willy Chavarria offers a cinematic gesture where design, image, and life are folded into each other, exact and unfiltered.
