Miu Miu Beauty has unveiled Miutine, a fragrance that signals a confident new era for the house. Captured through the lens of Petra Collins, the campaign brings together Paloma Elsesser, Coco Gauff, and Chloë Sevigny, three women whose energy and individuality reflect the complexity of modern femininity.
FRAGRANCES
The visuals evoke a mood rather than a narrative, focusing on the tactile, emotional side of beauty. Collins’ soft-focus aesthetic transforms the fragrance into something sensory and lived-in, echoing Miu Miu’s distinct mix of sophistication and subversion. Each image captures an intimate moment, a gesture, a glance, a pause , that translates the perfume’s essence into visual form.
Miu Miu describes Miutine as a scent “that doesn’t beg to be understood, it simply exists, with confidence.” The campaign follows that idea, celebrating presence over performance. Rather than a single definition of beauty, it presents three different interpretations: grounded, precise, and instinctive.
The launch builds on the brand’s return to beauty under a renewed creative direction, aligning fragrance with the same youthful irreverence that defines Miu Miu fashion. With Miutine, the label reaffirms its place at the intersection of art, style, and emotion, a fragrance for those who exist entirely on their own terms.
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See the full campaign and imagery on Beauty SCENE.
