Shai Gilgeous-Alexander prepares to launch a new version of his Converse Shai 001 signature shoe for the upcoming NBA All-Star festivities. This release aligns with his selection as a four-time All-Star. He represents Team World for the event. The “Truffle” colorway utilizes a premium nubuck upper with a tonal brown appearance. Converse describes this color choice as one that draws inspiration from chocolate and luxury leather goods.
SNEAKERS
The footwear includes technical features for court performance. The tooling contains a Zoom Air unit in the forefoot. A radial pattern on the outsole provides control during play. Gilgeous-Alexander recently revealed the shoes in the tunnel before a game against Houston. The molded design features a premium nubuck grain across the upper and heel clip, complemented by gold foil sock-liners.
This launch follows the previous “Butter“ and family-focused colorways. The “Truffle” marks the first luxury execution of this specific silhouette. It enters the market as one of the most anticipated releases of All-Star Week.
This release represents a new phase for the Shai 001 line. It combines the athlete’s current success on the court with a specific focus on luxury materials. Gilgeous-Alexander currently holds the titles of NBA MVP and Champion.
The Converse SHAI 001 LUX “Truffle” launches in Los Angeles on February 14 for $170. Consumers can find the shoe at Undefeated La Brea and “The Shai Lounge” in West Hollywood. Availability expands to the Foot Locker Takeover at L.A. Live on February 15. A global release follows on February 26 via Converse website and Nike SNKRS. Additional colorways, including the “Clean Slate“ and restocks of previous models, arrive at L.A. Live throughout the weekend.
The Shai Lounge serves as a specific space during All-Star Week to represent the mindset of the LUX: Truffle release. The lounge offers food and drinks inspired by the truffle theme. It also hosts a schedule of rap artists and DJs. The lineup includes Ty Hues, BabyChiefDoIt, Lelo, Osamason, Babyface Ray, and Anthony Osei. Visitors can also purchase a limited edition Shai T-shirt.
